Author
Bartek Kulasza
Bartek Kulasza co-founded Zolmi salon software and is a beauty and wellness content writer.
He creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.
He provides valuable insights and expertise to empower owners and managers to make informed decisions, stay ahead of industry trends and create meaningful connections with their customers.
You can connect with him on LinkedIn.
Posts by Bartek Kulasza
How to Increase Your Christmas Hair Appointments? | zolmi.com
Marketing your salon is the only way to encourage clients to make Christmas hair appointments. Christmas is the period when everyone wants to get their hair done. With a clear and ideal marketing strategy, getting big profits is a guarantee. The big…
15 Salon Event Ideas to Boost Your Sales in 2025 | zolmi.com
Do you need salon event ideas that can generate excitement about your services and products? A successful salon marketing plan often requires innovating and trying many things, much like a new hairstyle. With the right initiatives, you can keep existing…
How To Sell Retail Products in a Salon | zolmi.com
Have you ever considered how to sell retail products in a salon you own? Salon retail can contribute to increasing your turnover and boosting your salon profit margins. Offering the right selection of hair products to your clients will make the new hairstyle…
Top Christmas Tips on How to Market Your Salon or Spa | zolmi.com
As December quickly approaches, you can't think of anything but the holiday season and top Christmas tips on how to market your salon or spa. Being the busiest time of year, aim to make incredible profits from your business. How is that possible? The…
Complete Guide to Spa Business Expenses for 2025 | zolmi.com
Aside from the obvious spa business expenses, like equipment and rent, spa business owners and managers need to think about the average spa business expenses in everyday operations. Don't fret- this isn't as difficult as it sounds. What You Will Learn We'll…
How to Improve Your Sales Through Salon Reputation Management? | zolmi.com
Any hair salon owner will tell you that effective salon reputation management is key to their business success. Online reviews, star ratings, and word-of-mouth are what bring new customers to your doors. Your reviews are an essential part of your salon…
New Year Salon Marketing Ideas | zolmi.com
The end of the year is almost here and you might be wondering on the best strategies to improve your salon business and what New Year salon marketing ideas can drive this.it is typical for the months of January and also February to have your clients reduce…