Marketing your salon is the only way to encourage clients to make Christmas hair appointments.
Christmas is the period when everyone wants to get their hair done.
With a clear and ideal marketing strategy, getting big profits is a guarantee.
The big question is, when and how should you market your salon before Christmas?
We have detailed answers to the problem.
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- When to Start Promoting Christmas Appointment Booking?
- How to Promote Your Salon to Get Christmas Bookings?
- What Are the Top 5 Salon Promotions to Attract Clients Around Christmas?
- How to Maximize the Number of Bookings in Your Salon?
When to Start Promoting Christmas Appointment Booking?
If you haven’t started promoting your appointment booking, don’t worry, it’s not too late.
Proper timing is crucial in this stage; you don’t want to start the promotions too early or too late.
Either of the two might result in not hitting your Christmas hair appointment goals.
If you do everything the right way, you’ll make your clients happy and enjoy increased profits.
The first thing is to identify the dates on which the bookings will start.
Start creating promotions contact lists as early as October.
Many clients will start thinking about Christmas hair appointments towards the end of October.
How to Promote Your Salon to Get Christmas Bookings?
Clients will visit beauty salons if they are aware of their existence and have the guarantee that they’ll get excellent services.
Don’t fall into the trap of focusing too much on providing excellent hair services and forget to promote your business this Christmas.
What Are the Top 5 Salon Promotions to Attract Clients Around Christmas?
1. Bring A Friend Discount
Encourage your customers to bring their friends and give them a discount.
It’ll be beneficial to you as you will have an extra client, while they will enjoy your services at a cheaper rate.
Come up with a substantial amount of discount to give them.
2. Free Gifts
Give your customers gifts whenever they make purchases or get services.
People will always love free things.
It’s a way of attracting new clients, and if they love the gifts or services, they will definitely turn to regular customers.
3. Give Out Gift Cards
Give your customers a gift card for their next order, and encourage them to buy one for their friends.
They will definitely come back to use their cards.
4. Create Products Bundle
Put some of your products together and wrap them up in a bundle using Christmas salon themed packages.
If there are products that are not on demand, this can be the best time to sell them at a lower price.
You can also give out discounts on fast-moving products and experience great sales.
5. Get Social
Utilize social media as a platform to interact with clients and make more sales.
Run contests and encourage people to post their photos with a hashtag to participate in the competition.
Consider giving out some giveaways too.
How to Maximize the Number of Bookings in Your Salon?
1. Advertise Them on Social Media
With billions of people active on social media and advertising promotions, there will be a success in bringing more customers.
Facebook, Twitter, and Instagram are some of the most powerful social media platforms.
If your salon doesn’t have their accounts, create them as soon as possible.
2. Send Email Newsletters to Prospective Customers
Always collect the email addresses of your clients and send them the promotions.
Use the emails to send them important information, too, such as appointment reminders.
3. Create Banners
Create beautiful banners with Christmas lights and display them in the salon.
They will attract passersby who may turn into regular customers.
Make sure the Christmas decorations are beautiful and outstanding to draw attention easily.
Create an inviting and thrilling holiday décor in your salon to entice them.
4. Get A Salon Software
Use online booking to maximize bookings within your calendar.
Being the busiest time of the year, most things can be automated using salon software like Zolmi, such as making payments and sending updates.
It’s an important tool every salon should have.
How Can I Increase My Salon’s Christmas Hair Appointments?
To increase appointments in your salon this Christmas, use salon Christmas ideas. You’ll attract both existing and new customers. The goal should be creating awareness of your salon’s existence to as many people as possible.
Christmas is the busiest time of the year.
It would be best to make some sacrifices, such as having extended opening hours to hit your goals.
Take advantage of the holiday season to increase your profits by promoting your salon to get more Christmas bookings.
And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share it with the Zolmi community in the comment section below. We would be also delighted to answer your questions as well.
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