Author
Bartek Kulasza
Bartek Kulasza co-founded Zolmi salon software and is a beauty and wellness content writer.
He creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.
He provides valuable insights and expertise to empower owners and managers to make informed decisions, stay ahead of industry trends and create meaningful connections with their customers.
You can connect with him on LinkedIn.
Posts by Bartek Kulasza
15 Creative Salon Giveaway Ideas | zolmi.com
If you’re looking for ways to boost your salon marketing, increase your social media presence, and attract new and loyal clients, then our hair salon giveaway ideas might be exactly what you need. Do these questions sound familiar? “How can I improve…
How to Write an Effective Salon Follow-up Email? | zolmi.com
Writing a salon follow-up email can seem like a daunting task, but this is an essential part of effective salon email marketing to help you maintain and grow your salon business. Follow-up messages and emails offer you a great chance to turn a new client…
How to Build a Successful Hair Salon Branding? | zolmi.com
Hair salon branding can make or break your business. Creating a brand identity that is attention-grabbing, elegant, and unique is how you’ll convince new people to give your salon a try. And should be on top of you salon marketing strategy list. People…
How to Run a Successful Salon Referral Program? | zolmi.com
If you’re wondering how to get new clients in your salon, you should probably start thinking about how to run a salon referral program. Referrals are one of the essential salon marketing tools. Verbal referrals alone can result in an average 32% of them…
Salon Manager Job Description for 2024 | zolmi.com
Considering becoming a salon manager? Then check out our detailed salon manager job description to know the responsibilities of the role and the skills or qualifications that would be required from you. If you are a salon owner and looking to hire a salon…
Top Salon Loyalty Program Ideas to Keep Clients Coming Back | zolmi.com
Are looking for salon loyalty program ideas that can make your salon successful? Due to the stiff competition in the beauty industry, getting and retaining existing clients in your salon is never easy. But it is not impossible. To make your job easy,…
Salon Email Marketing | A Step by Step Guide for 2025 | zolmi.com
Appeal to new clients and keep your existing clients interested, with a salon email marketing strategy. If you’re solely focussing on your social media accounts, you’re missing a trick. Email marketing is one of the oldest, yet most effective ways you…