Are you creating or updating your hair salon price list?
If so, we’re here to help. Having a clear and current hair salon services and price list helps both your clients and stylists.
What You Will Learn
We’ll go over the basics of creating a hair services price list and menu, as well as some inspiration and ideas to help you market these treatments and expand your client base.
Jump to the Section You Like
- Why Do You Need a Hair Salon Price List?
- How to Create a Hair Salon Service Menu?
- Hair Salon Service Ideas
- Hair Salon Price List and Menu Design Examples
Why Do You Need a Hair Salon Price List?
So, why make a price list for salon services in the first place? Let’s take a look.
Listing the treatments your salon business offers lets clients know what’s available and what to expect.
This isn’t just about cost, either. If a scalp massage takes fifteen minutes to complete, this will help customers plan and set aside enough time for their appointment.
Help Charge the Right Price
Too many salon owners sell themselves short by underpricing treatments, making it hard to cover the costs of materials and pay staff competitive salaries.
Having pricing listed out makes it easy to communicate service costs to clients and avoids you feeling obligated to discount things.
Encourage People to Spend More
Including different categories like premium treatment options as well as core services and add-ons in your price lists makes your standard offerings look more affordable.
Plus, clients may be tempted to splurge on high ticket items like extensions or add an extra deep conditioning treatment to their coloring services.
Display Salon Branding
This is an opportunity to showcase your salon’s branding and impress customers.
Think of it as an extension of your marketing materials, complete with your logo, color scheme and an eye-catching design.
Attract New Clients
Most people will find you in their online browser long before they’ll see your actual location. This is why you need an up to date price list- hair salon services shown here showcase your shop’s personality and specialities.
To learn more please check out our post on Salon Pricing.
How to Create a Hair Salon Service Menu?
Now that you know why it’s important, how do you go about making your service menu? To get you started, we’ve put together a salon pricing guide for inspiration.
Above all, your menu should be easily accessible for clients to read and understand at a glance.
Avoid jargon and separate basic treatments into categories like haircuts for men, women and kids, coloring and chemical processing or texture services.
Avoid something too basic like “Hair Salon Prices List.” Instead, create something inviting and memorable by using your salons name and “Guide” or “Service Menu”, for example.
How your clients will use your price menu can provide inspiration- will they sit and read it as a single page, or can they take it home like a flier or brochure? This will help you create the right design and layout.
The Core Offer
A client will expect you to offer the basics like haircut, blow dry and color services. Make sure that these are prominent on your treatment menu. You can build in extras and premium price items after including them.
Organize it, avoid jargon and make it easy for customers to understand- you want them to be able to find what they’re looking for quickly.
Try not to make things look too crowded or hard on the eyes. Stick to a clear font and avoid busy patterns in the background.
Competitive salon prices don’t need to mean discounts- check out average hair salon prices in your area and try improving your services rather than lowering your prices (offer small “extras” or bundle in services to upsell).
Pro tip: If a treatment costs $60, you can charge $59 to make it look more appealing.
Clear Salon Services Names
Remember what we said about no jargon? Make sure each service name tells a client what it is, what’s involved, and how long it will take (when necessary).
Look at Competition
Check out what competitors are charging, but also what they’re offering. Don’t be afraid to mystery shop them and see how your own stylist team and services compare in terms of skills and variety.
Add your salon’s logo and include your brand’s colors, images and style in the menu to make it unique. You want it to stand out and have that “wow factor.”
Remember to keep things easy to navigate and informative. Put similar services into categories with headings and don’t overwhelm people with technical terms and too much information.
Use approachable language that someone who’s not a stylist can understand- “Clarifying Shampoo” is better than “Chelating Treatment.”
Hair Salon Service Ideas
Along with your salon price list, you need to consider the services your salon features. A lot depends on what your stylists are trained to do, as well as what competitors in your area offer. Here are some ideas to get you started.
These are the backbone of any salon and a moneymaker even during slow times. In general, you can charge about $25 for a child’s cut, $50-70 for a woman’s cut and $40-50 for a men’s cut.
This can be a basic blowout for $30, an updo for $65 or more or fancy bridal styling for even more. You can include add-ons like flat iron treatments, or special techniques for thin or thick hair at an additional charge.
This can be a full-head application of a base color for $60, highlights for at least $45, or a custom application of multiple colors for even more.
Hair Extension Services
The cost of extensions varies a lot since they fall into several categories, depending on the quality of hair used, the method, and your own hair type.
Fusion extensions take time and cost a lot of money (around $1000), while hand-tied ones with natural hair are more affordable (about $600+) and temporary ones are the cheapest option at about $100.
Other Hair Salon Services
This can include anything from facial waxing at $30+, manicures (around $30-35) or makeup applications for $75 or more.
To learn more please check out our post on Salon Cost Calculator.
Hair Salon Price List and Menu Design Examples
If you’re still looking for inspiration, here are some hair salon price list examples to help you create your own eye-catching sales menu:
We will find them
Black hair services price list
How to Promote Hair Salon Menu?
Make sure that your printed menu is readily accessible- you can leave copies in your waiting area.
Whatever you do, don’t try to save money by just using your office printer- consider professional graphic design or printing services to make a great impression.
As for your digital version, make sure that it scales well on a computer’s browser and on client’s mobile phones, making it easy to read.
If you have new services or have any specialties that set you apart from the competition, be sure to showcase these and post updates to your website, too.
Do not miss our blog on Hair Salon Price Increase Notice in order to get some tips for increasing your pricing, how to communicate this to your customers, and a salon price increase notice sample.
Your salon’s price list is one of your most valuable tools when it comes to making a great first impression. You get to both advertise what you’re offering and showcase your brand’s personality.
Coming up with hair salon price list ideas doesn’t have to be difficult. You can have some fun with it by sitting down with your team and brainstorming designs together.
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