Salon Mission Statement | Samples and Guidelines for 2023

A hair salon mission statement is a vital part of salon strategy. It shows news and existing clients, staff, and business partners what your salon is all about and what your values are.

What You Will Learn

In this article, you will learn how to write a clear, unique, and appealing salon mission statement and see some great examples to get inspired.

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  1. What Is a Salon Mission Statement?
  2. Why Is Salon Mission Statement Important?
  3. How to Write a Hair Salon Mission Statement?
  4. Salon Mission Statement Samples
  5. Conclusion

What Is a Salon Mission Statement?


A salon mission statement is a short, action-based summary of your business goals and objectives, core values, and how they will serve your clients. It should reflect your salon’s personality, leave a lasting impression of your salon brand, and underline your unique points over the competitive salons.

It is an integral part of a salon's business plan and a guiding star for every significant decision in your business.

What Is the Difference Between Salon Vision and Mission Statements?

Salon mission statement primarily concentrates on the business's objectives and your approach to reach those objectives. At the same time, salon vision statements illustrate the future you anticipate for your business.

As these things are heavily intertwined, salon mission and vision statements are often combined to give a complete picture of the business.

Salon mission statement example
Salon Mission Statement Example

Why Is Salon Mission Statement Important?


Your salon mission statement effectively communicates your vision and ideas to anyone involved in your business, from investors to clients.

The Main Benefits of a Good Salon Mission Statement Are:

  1. Helps to clarify the salon's strategy and keep it in mind

    Starting a hair salon is overwhelming and stressful. In all the different work you have to do, it is easy to lose your objectives and forget why you are doing this. Defining a salon mission statement will help you stay on track and help you keep your long-term salon marketing plan cohesive.

  2. Attracts investors and personnel

    None of them wants to be a part of yet another hair salon. Your mission statement will tell them why they should choose your business over many other salons out there.

  3. Helps to share the work

    If your team knows the endgame, they can help you much better with different tasks and organize the work the way it will benefit the business.

  4. Motivates your team

    Having shared goals and values is essential for productive teamwork and a healthy work environment. Sharing your vision will motivate your team to work towards the salon's success as if it's their family business.

  5. Brings in clients

    Long gone are the days when people were choosing which hair salon to go to only by looking at prices and distance. They want to be a part of something that makes the world better, even if just a little bit. Seeing that you stand up for the things they value may tip the scales in your favor. It’s not just that your salon offers numerous services from hair coloring to hair extensions.

How to Write a Hair Salon Mission Statement?


An ideal mission statement should range from two to four phrases and not exceed 100 words.

Ultimately, the mission statement for your salon should be just the right length to get your point across, demonstrate your proposition to clients (superior customer service), and how you inspire your team to accomplish your business objectives.

Key Elements of a Salon Mission Statement

Focus your statement on these four elements:

  1. Value. What value does your salon create for both your clients and your staff?
  2. Inspiration. Why should people want to come to your salon?
  3. Plausibility. Make it sound reasonable
  4. Specificity. Tie it back to your salon

Tips for Creating an Good Hair Salon Mission Statement

  1. Define your business purpose. Why did you open your hair salon? Why is it your passion?
  2. Explain what and how your salon does what it does in line with your values and priorities.
  3. Consider your target clients. Why should they choose your salon? What are they looking for in a salon? Where do they live? What do they do?
  4. Reflect your salon brand. What kind of customer experience do you offer?
  5. What makes your salon unique? How do you stand out from other salons? What are your competitive advantages?
  6. Consider your staff. Make sure the statement conveys your company’s culture, it’s relatable, motivates, and inspires your current and future staff.
  7. Make it short and concise. You want your mission statement to be easy to read, convey a clear message, and be memorable. Remember that your clients and staff should easily understand your vision for the salon.

Common Salon Mission Statement Mistakes

  1. Uninspiring- don’t make it a fact sheet of just what your salon does.
  2. Lacking personality and fun - reflect the culture that makes your salon unique.
  3. Full of buzzwords and jargon - focus on clear, simple language that directly communicates your salon purpose.

Once you've written down your hair salon mission statement, check for wordiness and remove anything that could be classed as hype or a buzzword. Fakeness is easily spotted in writing and would not be good for your brand in the long run.

Make sure that everything you have written specifically applies to your hair salon and not the industry or simply any other salon. Mission statements of the businesses you look up to can be a great inspiration but refrain from copying them, be unique.

This is about your way and what makes you different from competitors.

Salon mission statement example
Salon Mission Statement Example

Salon Mission Statement Samples


So, what is a good mission statement for a hair salon? We have searched for some of the best mission statements for you to get inspired. Take a look and see if they can help you come up with your own mission statement tailor-fitted for your salon business.

The Loft Hair Salon

“I am personally invested in each of my clients. Together, we will journey past all the limitations and hang-ups to discover your true beauty; Whether it be established or emerging styles, you can expect an open, honest and most importantly, fun experience at The Loft Hair Salon!”

Salon Estetica

As professionals at Salon Estetica our focus is extraordinary quality. We take our passion and nurture it with a constantly evolving education. This leaves our guests with an unforgettable experience at Salon Estetica. We are the future.

We will provide this level of guest satisfaction while being earth responsible as well. These are the steps we are taking at Salon Estetica to go GREEN."

Di Carlo Salon & Barbershop

“At Di Carlo Salon & Barbershop, we tirelessly pursue our goal of becoming Milwaukee’s premiere salon/barbershop hybrid, servicing women and men alike. We will focus on providing market-leading customer service by developing the best-trained staff in the industry and by promoting and executing our core values and processes that deliver an unbeatable customer experience, at prices that make high-end hair services affordable on any budget.”

Salon Ciry

“It is the mission of all staff at Salon Ciry to ensure all guests visiting us will have a positive experience being cared for in a comfortable clean environment. Through advanced education, as well as quality, high-performance products that respect personal health and the earth, we look forward to meeting the needs of each guest.”


“SHED’s mission is to support clients at all life stages so that they can age gracefully with timeless sophistication and effortless beauty.”


“We wake up every morning thinking about ways on how to make you happy. Inside and out. We come together because we are interested in serving something greater than our own personal interests. We strive to build relationships that go beyond the chair, and transcend beauty that lasts more than just a visit.”

Stella’s Daughter Salon & Wellness Center

“Our mission is to enrich, enhance and encourage women and their beauty. We strive for excellence by setting goals, educating and communicating with our customers and each other.”

Dorjon Aveda Salon

“Dorjon Aveda Salon provides our guests with services and products of the highest quality and purity, while asserting an environmental commitment to the community and to the planet.”

Divine Hair Design

“Our Mission at Divine Hair Design is to create a place that operates with Integrity, Intention, Commitment, Vision, and Excellence. We believe that these are the qualities that help us bring out the best in our clients and each other. It is a special place, created by special people, doing what they do, the best way possible!”

Metamorphosis Hair Studio

“Because we love what we do, we purpose to be amazing hairdressers, build meaningful relationships with clients, professionals, and each other. We are committed to integrity, excellence in customer service and products we use, and to continually elevate our skills, while maintaining a clean, fun, and friendly environment.”

Govero Salons

“Govero Salons honors the total beauty of our clients by consistently exceeding their expectations and creating a personalized experience. We believe teamwork is our most valued asset which ensures our clients are always number one while dedication to education and innovation will sustain our future growth to stay ahead of the curve. Our salon family will always make you feel at home. We value consistency, passion, integrity, teamwork, and professionalism.”

DK Hair

“At DK Hair, we are a team of passionate professionals who provide excellence in customer service by building trust and genuine relationships with our clients. Through advanced education and dedication, our focus is on creating the best version of you!”

Salon mission statement example
Salon Mission Statement Example

The Studio: A Hair Salon

“It is our goal at "The Studio: A Hair Salon" to provide consistent, quality hair services to our guests in a comfortable, welcoming and professional environment.”

Just 4 Kids

To provide unparalleled salon services to children and families! Further, we do so in an enthusiastic, compassionate and positive way to embody the business values of our founders. Finally, our goal is to give our best to every child and parent.

Consequently, making them feel special, happy and confident every time they set foot on our premises.”

Salon Cruz

“Salon Cruz is a high-end boutique salon located at 688 Pine Street in Burlington, Vermont. We believe in keeping hair naturally beautiful and healthy without using harsh chemicals. All of the products we use are botanically formulated and/or organic.”

Harbor Hair Design

“To maintain our reputation as Kingston's premier Hair Salon through continuing education and close tracking of contemporary advances within our industry.”

The Kevin Maple Salon

“Our mission is to create a unique environment where men and women can enjoy a full range of salon beauty services. The Kevin Maple Salon recognizes that the reputation of the salon can be no better than the reputation of each employee. With this in mind, “The Four S’s of Success” are the four cornerstones we’ve chosen to support the mission we believe will make us uniquely successful.”



Writing a salon mission statement is just as hard as it is useful. Without it, your communication with partners and staff members may always miss a necessary foundation for understanding each other. You may get lost in the hassle of administrative work or fail to get your message through to the clients.

We hope this brief guide will be of help to you, and you'll find some inspiration in the salon mission examples we gathered in this post.


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