What You Will Learn
In this article you will learn tips and advice which may help you to keep progressing your business forward.
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- What Services Do Salons Offer?
- How Can Salons Improve Clientele?
- How Can I Improve My Salon Business?
- How Do I Advertise My New Salon?
- How Can I Make My Salon Successful?
- How Do You Build Clientele Fast?
- How Do We Get, Keep and Grow Customers?
- How Do I Get More Hair Clients?
- How Can I Promote My Hair Salon?
- How Do Hairstylist Get New Clients?
- How Do You Sell Hair Products to Clients?
- How Do You Greet a Salon Client?
- How Many Clients Does the Average Hairstylist Have?
What Services Do Salons Offer?
You can’t come up with great salon ideas if you don’t have a complete understanding of the services offered in these shops. Here is a list of the services you can expect to find in a salon:
Temporary and Permanent Hair Removal
The most common method used for temporary hair removal is waxing. This can either be warm or hot. Before this procedure starts, the hair maker will cleanse, dry, and dust the skin with talcum powder. The wax is then rolled onto the client’s hair in the direction of hair growth. To finally remove the hair, the hair maker will place a piece of linen or a paper strip on the waxed surface, and then they will pull it off the skin. Other methods used for temporary hair removal include threading and tweezing.
Permanent hair removal mainly involves the use of laser lights to kill the growing hair cells. This procedure can be very painful. Permanent hair removal can also be done through electrolysis. In this process, the hair makers will use an electrical current to kill the hair-producing cells at the base of the hair follicles.
Manicures and Pedicures
Manicures involve the treatment of the nails, cuticles, and the skin on the hands and elbows. Pedicures are similar to manicures, except that the treatment is done on the feet.
Other available services in salons include haircuts, curls and straightening, scalp treatment, nail extensions, blow dry, facials, eyelash and eyebrow tinting, massage, hydrotherapy, micropigmentation, and body treatments.
How Can Salons Improve Clientele?
Everyone understands why they need to attract more and better clients to their salon. But how exactly can you go about doing that?
Create a Referral Program
You can reward customers who bring their friends along to your salon. These rewards can be in the form of discounts on certain services and products. You can also consider offering discounts to your new customers since they may be nervous about trying a new salon.
Come Up With a Loyalty Program
Clients will be attracted more to your place if they know they will get some discounts. A loyalty program does not just help you attract customers- it also helps you retain your existing ones. As an example, you can give a 50% discount on every third haircut for every customer.
Add a Contact Form to Your Landing Page
People who visit your website may want to contact you about your services. It is important to give them multiple avenues of communication. That way, those who want immediate answers will be able to give you a call and those who would rather get a message will email you.
Use Salon Social Media Marketing
Social media is a powerful marketing tool. You can share your work on Facebook, Twitter, and even Snapchat in order to attract more clients. It is also important to engage your audience on these platforms.
How Can I Improve My Salon Business?
Improving your salon business will help you retain your existing clients. It will also help you grow your clientele. Before you alter anything in the salon, you should consult your existing clients. Many people don’t like talking directly with their clients in order to find out what they need or want. If you have this problem, you can simply leave simple Yes/ No questions for the clients to answer as they wait for their turns. Non-verbal methods are even more effective since clients will not feel pressured to tell you nice things about your business.
You can also improve your salon by offering more flexible working hours to your employees. This will improve their overall job satisfaction. Also, make sure you listen to their complaints and offer practical solutions.
You should not be afraid of increasing the prices of your services. If your clients expect you to maintain a certain level of luxury and quality, they will be ready to pay more. However, be careful not to go beyond their budget. You can check your competition to get an idea of how much your clients would be willing to pay for the services.
How Do I Advertise My New Salon?
There are many ways of advertising a new salon. Here are some of the most effective methods:
Social Media Marketing
Engaging with your potential clients on social media can significantly help you grow your clientele. You can also post pictures of your work with your own hashtag. Your existing clients will also not mind joining your hashtag if you give them a small reward. A small selfie station in the salon can motivate them further to help you with your marketing efforts.
Create a Salon Promotion Around a Hair Holiday
There are many casual hair holidays, and these offer great opportunities for you to market your business. You should participate in the unique hashtags of these events in order to expose your salon more. Some of these special days include National Blonde’s Day on June 4, Kiss a Brunette Day on July 2, and Hair Designer’s Day on July 26. Holidays like Valentines Day and Mother’s Day can also be used to market your salon.
Create a Functional and Suitable Website
Many of your clients will originally learn about you on the internet. When they search for local salons, your website should be among the top results. The site should be fast and suitable for hair products and services. Otherwise, very few people will stick around to learn about you. Also, remember to add directions and contact information to your website.
How Can I Make My Salon Successful?
Setting up your salon is an easy process. Making it successful is a lot more complicated. The first thing you need to do is to make sure you have a good staff. A good way to motivate them to work better would be to occasionally offer them bonuses. Also, you should consider creating avenues for them to air their complaints and issues. One of the biggest issues they could be experiencing is a strict work schedule. If possible, you can try to create more flexible work hours.
You can also consider offering discounts to new clients. This way, they will be less worried about spending money on a new service. In the same vein, you can offer rewards to clients who refer their friends and family to your salon. This will be a cheap way of marketing your service directly to your target market.
Besides chasing new customers, you should focus on retaining your existing ones. You should continually consider the concerns of the clients so that you can alter your business accordingly. One way of improving client retention is by increasing the ease of pre-booking. Also, don’t be afraid to raise your prices if your clients demand a higher level of luxury.
How Do You Build Clientele Fast?
If you have a new salon, you can build your clientele fast by offering discounted services. You can give offers of up to 50% off for the first customers. Also, you should set up a temporary kiosk whenever there is a public event in your locality. On such events, you can even afford to offer free haircuts. If you do an exceptional job, you are highly likely to get repeat customers. Your focus on your first days should be to create a good impression. This way, more people will associate your brand with high quality. Ideally, you should use your most talented stylists for these promotions.
Once you get your first few customers, you can select some strong influencers and offer generous rewards for any referrals they give you. The influencers you choose should have perfect heads or jobs that connect them to very many people. At some point, you will be able to set up a referral program that can be used by all your clients.
You will also find it easier to grow your clientele if you have a mobile booking app. Most people like to make their bookings online and remotely. The app can also be used to send push notifications on limited-time offers. Some programs will even allow clients to make bookings on Google, Yelp, and other similar services.
Nowadays, almost everyone uses at least one form of social media. You should take advantage of these services to aggressively promote your business. For example, you can use Instagram to show off your work and also display the available offers. Many salons set up fun days in the salon when clients can take professional pictures and post them on Instagram or Facebook. If you choose to use this method, make sure you come up with a catchy and relevant hashtag.
How Do We Get, Keep and Grow Customers?
Your salon ideas will be useless if you are unable to get, keep and grow your customers. There are many tips you can use to grow your clientele, and most of these will not even need a professional marketer. As noted earlier, you can get more clients by using influencers. If you use your clients as your influencers, you will not even have to pay directly for the referrals you get. You can just offer the influencers rewards for every new client they bring. These rewards could be in the form of free services.
You can also keep and grow your clients by offering them a discount on a service they don’t normally use. For example, if a client always comes for a haircut, you can interest them in a manicure by offering a generous discount. Chances are that they would love the service and will be more inclined to pay for it in their subsequent visits.
How Do I Get More Hair Clients?
Here are some tips that will help you get more clients in your hair salon:
Accept walk-ins- Many salons only accept clients by appointments, and this can significantly limit the number of clients you get. In many places, people are too busy to schedule salon visits. They just want to walk into a good place whenever they get some free time. If your salon is always overbooked, you can set aside one day of the week for walk-ins only.
Keep physical pictures of your work- New clients will be encouraged to stick to your service if they see pictures of your work. These pictures should be taken immediately after the service is completed. You can also display ‘before’ pictures so that your new clients see how talented your employees are. Clients can go through these pictures as they wait for their turns.
Use social media- Instagram, Facebook, and Twitter can be great marketing avenues. You can post pictures of your hairstyles on these sites in order to display your talent. Also, you can jump on relevant hashtags in order to stay engaged with your clients. It may be necessary to employ a social media marketer for this job.
How Can I Promote My Hair Salon?
It is very important to promote your hair salon properly. Here are some tips to help you promote your business:
Donate to Local Charities
This will improve your social standing in the community and will also help you spread the word about your service.
Offer discounts on special holidays- On special days like birthdays and graduation days, your clients should be covered with generous discounts. More people will learn about your salon on such days, and it will all be through word of mouth.
Extend Your Working Hours
If you work late into the night, you should be able to access an entirely different clientele.
How Do Hairstylist Get New Clients?
Hairstylists get new clients by marketing their service on social media sites. Others will even go a step further and optimise their local SEO. You can also get new clients by upgrading your services instead of discounting them. It is important to provide a quality of service that matches your prices. If necessary, you can have a popular local publication feature your salon. Another option would be to pay local influencers to promote your salon. With these methods, you should be able to get many new salon clients in a very short time.
How Do You Sell Hair Products to Clients?
You will also want to sell hair products to your clients. A good way to do this would be by recommending hair products as you use them. A client will be more inclined to purchase a product that they have already tested, so this method should work most of the time. It is important to only sell products that you believe in. This way, you will be able to get repeat clients.
How Do You Greet a Salon Client?
First impressions count. You should employ a highly professional receptionist as they will end up becoming your most treasured asset. Clients should always be greeted warmly and with positive body language. When greeting your clients, your receptionist should take down their most important details, including any issues the client has with their hair.
How Many Clients Does the Average Hairstylist Have?
On average, a hairstylist gets between 6 and 20 clients a day. The exact number is determined by the quality of the service and the price levels. Depending on your salon ideas, 6 clients in a day can be more than you need.
And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share it with the Zolmi community in the comment section below. We would also be delighted to answer your questions, as well.
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