Author
Bartek Kulasza
Bartek Kulasza co-founded Zolmi salon software and is a beauty and wellness content writer.
He creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.
He provides valuable insights and expertise to empower owners and managers to make informed decisions, stay ahead of industry trends and create meaningful connections with their customers.
You can connect with him on LinkedIn.
Posts by Bartek Kulasza
Complete Guide to Salon Insurance in 2024 | zolmi.com
Salon insurance is a vital investment for a business owner in the salon industry. It helps to protect you in all sorts of situations, providing necessary coverage in case accidents happen at your hair salon location. There are various salon insurance…
Top 45 Hair Salon Social Media Ideas For 2025 | zolmi.com
Having a constant stream of salon social media ideas can feel daunting, but if the pandemic has taught salon owners anything, it’s the importance of staying connected. Even when your salon doors are shut, social media give new clients and loyal clients…
Guide to Salon Social Media Marketing | zolmi.com
There’s no doubt about it, becoming a successful salon owner requires a great salon social media strategy. Social media marketing for salons accounts for a large number of new customers. But if you’re more comfortable styling hair than managing several…
How to Build a Salon Social Media Strategy | zolmi.com
In today’s congested hair salon market, it’s important every salon owner puts some emphasis on a salon social media strategy. Unlike your personal social media channels, your business accounts need to put towards goals and targets. A good social salon…
Salon Mission Statement | Samples and Guidelines for 2024 | zolmi.com
A hair salon mission statement is a vital part of salon strategy. It shows news and existing clients, staff, and business partners what your salon is all about and what your values are. What You Will Learn In this article, you will learn how to write…
How To Boost Your Client Retention With Salon Newsletter In 2025 | zolmi.com
If you’re looking for new ways to keep in touch with your clients, encourage rebookings, and spread the word about new products or services, a salon newsletter is a great salon email marketing tool. A hair salon newsletter is a perfect way to reach…
Salon Happy Hour Ideas for 2024 | zolmi.com
Does your salon get Monday blues in the afternoon between 2 pm to 6 pm where there's just that odd customer and no other bookings? Well, salon happy hour ideas can turn your business around! Restaurants and pubs have been using the happy hour idea successfully…