Author
Bartek Kulasza
Bartek Kulasza co-founded Zolmi salon software and is a beauty and wellness content writer.
He creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.
He provides valuable insights and expertise to empower owners and managers to make informed decisions, stay ahead of industry trends and create meaningful connections with their customers.
You can connect with him on LinkedIn.
Posts by Bartek Kulasza
Creative Spa Business Card Ideas for 2024 | zolmi.com
Spa business cards help you market your business and reach more clients. A good spa business card is a powerful tool- it will make giving referrals easier and boost client loyalty. What You Will Learn In this article, we’ll take a look at the essential…
How to Choose Salon Location? | zolmi.com
Choosing a great salon location is vital for any salon owner as it can majorly impact your future success. Salons with good locations tend to attract more clients and have better customer retention rates. Those with poor locations can struggle to survive…
How to Deal With Unhappy Salon Clients? | zolmi.com
The first rule should be: don't react negatively. It does not help to resolve the complaint. Listen to the client and put yourself in the client's shoes. It will make solving the issue a lot easier. Try and think about a complaint you might have made…
How to Increase Salon Customer Reviews | zolmi.com
So you have finally decided to find out how to increase salon customer reviews? That’s awesome! Nowadays, before customers can try any new service, turn to online customer reviews besides friend recommendations for proof of reliability and credibility.…
How to Work Up Your Salon Retail Sales Percentage | zolmi.com
How does your salon retail sales percentage affect your overall bottom line? Most salon businesses don't yet know the importance of carrying out this comparison, and therefore, are not utilizing their salon retail space to its full potential. Do you…
Salon Gift Certificates | Your Complete Guide | zolmi.com
Salon gift certificates are the perfect items for all customers, all types, and ages. What better way to offer a more personalized salon experience to someone by using a salon spa gift certificate? These allow customers to pick and choose their own treatments…
Top Selling Hair Salon Products | zolmi.com
So you want to know more about the top-selling products within a salon and how they can impact your salon business? What if one of the clients you had styled their hair comes back a week later to complain that they are having a spit end after applying…