Nowadays, many companies have a website and there’s no reason why your salon shouldn’t take advantage of this cost-effective marketing opportunity, too. The benefits are many and the downsides are very few.
Let’s take a look at how having a website can improve salon performance:
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- Benefits of Having a Salon Website
- Common Concerns and Questions About Small Business Websites
Benefits of Having a Salon Website
Getting your salon website set up is well worth the initial time and investment. It can help you in a variety of ways:
Point of Contact
Your salon website will be the first way that many potential clients find and contact you. Having a website also makes it easier for existing clients to reach out to you about appointments, products or questions.
Boost your Brand
Your salon website is the perfect place for you to sell new products, answer frequently asked questions and tell your salon’s story. Anyone in the world can learn more about your salon, which creates a sense of professionalism around your brand.
You can link your salon website to your company’s FaceBook, Instagram and TickTok pages, making it easy to share information, before and after photos and salon news.
Clients Love It
Having a website for your salon (especially if you offer online booking and payment processing) is incredibly convenient for clients on the go. They’ll also be excited to be able to read about any new services or specialities that you offer.
Get to Know Clients
A good salon website can function as a two-way communication tool, helping you learn more about your client’s needs, answer their questions and focus on providing the best possible service at your salon.
Share the Latest News
You can use your website to blog about trends in the beauty industry, update clients on any new services and products offered at your salon, or even distribute a salon newsletter by offering them the opportunity to sign up to your online mailing list.
Show Up Higher on Search Engines
A salon website that includes industry-specific keywords can boost your salon’s SEO (Search Engine Optimization), making it easier for everyone to find your business (and book an appointment) online.
Common Concerns and Questions About Small Business Websites
You may have some questions or concerns about setting up a salon website- many salon owners do. Let’s take a look at some of the most common ones:
This is a pretty common one. You can either use a free or inexpensive website building template (which will give you the basics), or you can hire a professional web designer for a more customized site. How much you decide to spend is up to you.
The good news is that there aren’t a lot of costs associated with maintaining a salon website, after it’s built. It may require updates occasionally, but the subscription and maintenance costs are much less than the setup.
Some salon owners worry that having a website just isn’t necessary for them, either because they don’t sell products online or because they don’t think their clients are likely to use it.
But a website will do wonders to boost your brand’s reach, help you find new clients and even add to the professionalism of your salon’s brand image.
You might worry that you’ll need to constantly add new content or update your website all the time. The good news is that this isn’t necessary- you can add new content whenever you want, but of course it is helpful to update things more often.
If you’re not tech-savvy, it’s understandable to be concerned about how hard it might be to set up your salon website. Hiring a professional web designer is one option, and the website building templates available are incredibly user-friendly (they usually have drag-and-drop menus).
If you’re still excited about the idea of getting a website set up for your salon (and we hope that you are), you can start by taking a look at the websites that some of your competitors have. This will give you an idea of what you might want to do for your own salon business.
If you’re looking for more ideas to help you get inspired, take a look at our recent Hair Salon Website Awards 2022 for more great ideas.
A website can help your salon in many different ways, and can even be a lot of fun and very rewarding to create.
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