How to Choose a Web Design Company for Your Salon in 2023

Choosing the right web design company might be one of the most important decisions you make for your salon business this year.

Your salon’s website is the first thing that most clients see, and it’s important to make a great impression on them if you want those all-important first bookings.

If your salon website is looking dated, you should probably think about redesigning it.

Start by searching online to find web design companies in your area and asking friends and colleagues for any recommendations.

After this, you can take a look at websites that inspire you- see our Hair Salon Website Awards 2022 if you’re stuck and need somewhere to get started on what you might want for your own salon site.

Finally, you can find out the names of the web designers behind the sites that you love. Now, it’s time to choose the best web design company to help you make your salon site pop. Here is a list of next steps to help you make the most of the opportunity.

Put Together a List of Your Salon Website “Must-Haves”

Having your priorities straight right from the beginning will make it easier to tell agencies what you want, eliminate those who can’t do these things, and make sure that no details are forgotten. This is more important than you think, especially when dealing with salespeople.

Make a list of:

  • Basic Needs: Online Payments, a “Book Now” button, experience with your website-building software (such as WordPress), responsive design, and SEO tags, for example.

  • “Extras”: These aren’t absolutely required, but things that you’d prefer to have if you hire their web design agency (ongoing maintenance, secure hosting, custom content creation, a graphic designer, etc.)

Do not miss out post on how to create a salon website.

Have a Budget and Timeline Ready

If you have your expectations and what you need clear in your mind (and preferably written down on paper), it will be easier to choose a web design agency that can help you achieve these goals.

Set a range for your one-time budget to get things ready, then determine how much you can afford to pay per month to maintain the site. Ask for an estimate from companies and make sure that you check into any extra fees and specifically what the price includes.

Finally, make sure that you’re clear about any hard deadlines of when things need to be launched by. This way, the web designer can understand your needs and help to establish a realistic plan to meet them.

Look Into the Company

For something as important as your salon’s website, you want to make sure that you choose a web design agency with a good reputation and enough experience to deliver a good-quality product in a timely manner.

You’ll want to make sure that they’re familiar with SEO, digital marketing, web development and any other skills that you’ll need.

If they don’t have any client reviews posted, don’t be afraid to ask for references of samples of their work. You can also look them up on sites like Google or for independent reviews.

Check their Website for Clues

Take a look at the quality of their own website and their team’s experience. Is it up to your standards? Do you like the layout?

Ideally, they should have links to a portfolio of the sites that they’ve designed, so that you can check out their work. Make sure that you like the functionality and quality of these sites, before choosing this designer.

Before You Decide, Set Up a Meeting

Make sure that they’re a company that you can work with. Are they friendly? Helpful? Do they ask relevant questions and offer suggestions?

You’ll want to get a “feel” for the company and make sure that you’re likely to have a strong working relationship.



It might take a bit of work to find the right web design company for your salon, but when you do it will be well worth the effort.

If you go through these steps and make sure that you’re happy with them before signing the contract, then you’re much more likely to end up with a web design company for your salon (and a salon website) that you’re thrilled with.

And if hiring a website developer is not for you, perhaps a salon website builder will be better suited for your business needs.


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