Whether you are creating a new website for your salon or looking to review your current one, we have prepared a hair salon design checklist covering the features your website should include to bring you more clients and income.
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Hair Salon Web Design Key Features Checklist
Your salon website, like for any business, is never finished. It needs to change constantly to follow e.g. consumer trends, Google updates, technology changes like being used on mobile devices etc.
Our salon web design checklist covers crucial areas such as usability, adherence to standards, content, accessibility, search engine optimization and even more will help you stay ahead of the competition and improve the efficiency of your salon marketing.
Before nose-diving into selecting your website design, check if your salon web mockup meets the following goals:
- Reflects your salons’ branding
- Appeals to your salons’ target client
- Builds on your specialty - set yourself apart from the competition
- Incorporates your salon logo
- Create added value in terms of usability and function
2. Salon Website Structure
Make it easy for your clients to book appointments in your salon by adding online booking. If you prefer your clients to call to book or use email, simplify getting in touch by adding email and telephone links.
Help your clients easily find your salon by adding address and clear directions, check your opening hours, phone and email.
You only have seconds to grab new visitors' attention on your site. Make sure you clearly communicate your salon mission statement and let your clients know who you are and introduce your team, what services you offer. Be upfront with your clients on any policies in your salon.
We recommend your salon website has the following structure and features:
- Online Booking Functionality
- Home Page
- About Us
- Client Reviews
- Contact Us
- Services & Prices
- Staff Profiles
- Policies Page
3. Mobile Functionality and Speed
The speed of your salon website is essential. Google can rank faster websites higher in the search results. Moreover, 40% of the people abandon a website that takes more than 3 seconds to load. A simple thing you can do is optimize your images (e.g., using TinyPNG), and use fewer plugins if you are using Wordpress.
Most visitors use smartphones or tablets to view your hair salon website. Therefore check if your site meets the following web mobile optimization factors:
- Fast load speed on mobile devices
- Make it easy to navigate on mobile
- Appropriate font-sizes
- Your images, icons, etc scale to the screen size
- You have used mobile responsive themes
- Add ‘floating’ booking button at bottom of the screen
4. Call to Action
Each of your pages should have one main CTA element (call to action). It's either a button, link, or image, e.g., home page - 'Book Now' button, contact page – call/email button or link.
Including some of the following can help you turn your visitors into future clients:
- Book now
- Customer reviews
- Before and after photo gallery
- Online store
- Special events/promotions
- Last minute deals
- Gift vouchers
- Recommend a friend schemes
5. Great User Experience and Easy Navigation
Some people visit your website to get your contact information. Simple things like having the phone number at the top right of the website can work well.
Your salon website needs to be easy to navigate.
Check if your website design does not have too much going on. Cut back on the following, as it is can also slow your site down as Google see it as a bad user experience:
- Image Sliders - the thing that presents users with many images at the top of some websites)
- Too many links - could be seen as spammy
- Too many videos - YouTube embedded videos slow a website down
…..a cluttered page, your clients will get confused and leave.
Think of your users and remember you are a user also….
- Fast and easy to find key information
- Easy access to your contact details
- Clear navigation
- Big, easy to read fonts
- Nice and clear images
6. Content and SEO Strategy
There’s no point in having your amazing-looking salon website if no one can find it online. Your site should be designed around the phrase you want to be found for on Google and built to make it as easy as possible for search engines to find. Your goals should be to rank top 3 for your salon’s key phrases in order to generate a lot of traffic and new clients.
You should also create a profile on Google My Business, with up-to-date contact information, address, opening hours, and nice photos of your salon.
- Rank in top 3 on Google for your salon’s key phrases
- Add Google My Business
- Optimize your site content
- Check the formatting of headers, lists, and paragraphs
- Proofread your content - get someone else to read it as second check
- Check if images, videos, or audio files load properly on all devices
- Remove any generic content
- Put accurate salon contacts on the website
Before launching your hair salon website, make sure you are compliant with legal requirements:
- Register your domain name
- Make the terms and privacy policies visible to visitors
- Use original content or citations - don't copy competitors content
- Check if your citations have links
- Don’t use images that are not yours without linking or asking permission
- Don’t promote things you don’t use, and you don’t trust
8. Launching and Maintaining Your Website
We recommend you regularly check your website for issues and keep it updated and relevant. With that in mind, here is a list of website maintenance checkpoints:
- Add to your social media channels
- Promote to your clients via email, SMS, Whatsapp or social media
- Add to Google My Business
- Add to Bing Places
- Add to Yelp
- Add to another local business directories
- Submit to Google - remember the key objective is to get new client from Google
9. Security & Backup
- Ensure your website has an SSL certificate - your url should start with https and not just http
- Use a quality web hosting with regular backups
- Check all your pages are loading without errors and fast
- Search for 404 errors and fix or redirect
- Occasionally review your content accuracy
- Make sure that all information is up to date
Making your hair salon web design successful requires a structured approach. By following our guidelines, you will have an attention-grabbing salon website, generate traffic, and convert lookers to bookers.
Our checklist will be useful for whether you are using a website developer or a salon website builder.
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