If you’re looking for salon advertising ideas and you haven’t yet tried SMS hair salon ads, then now’s the time to start. Creative online ads make reaching potential clients easier than ever.
What You Will Learn
In this article, we’ll go over how to create catchy hair salon ads and some strategies you can use to reach potential customers, as well as some examples you can try at your salon business.
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- How To Create Hair Salon Ads
- 15 Hair Salon Advertising Examples
- 10 Hair Salon Advertising Slogans
How To Create Hair Salon Ads
Just like any other business, salon services need promotion in order to reach new clients (or get loyal clients to visit more often).
Effective salon marketing campaigns have a few things in common. Let’s look at some strategies you can use to make the most of your advertising.
Include a Call-To-Action
Hair salon advertising wording shouldn’t just tell clients about a salon service or product, it should use language that encourages them to try it now. Create a bit of urgency and encourage them to click on the website link for more information or book an appointment today.
Try Out New Things
Whether you’re selling salon retail products or hair styling services, try to avoid copying your competitors’ styles. Often, the best way to get people’s attention is with a salon marketing idea that stands out from the crowd and shows why you’re special and unique.
Make Test Ads
Sometimes a salon owner will have an advertising idea that seems amazing, but doesn’t work as well in print (or online). Start by making mock-ups and testing them out on your staff and friends for feedback.
Grab People’s Interest (And Get Them Talking)
This is especially true with hair salon Facebook ads (or any other social media). Create something “shareable” that starts an interaction and makes existing clients want to re-post it.
Another great way to reach out is by trying a hair salon radio ad, ideas include running short ads on your local daytime station for the commuting clientele or in the evenings to reach younger crowds.
Measure Your Results (And Learn From Them)
Take note of when each of your marketing tools begins and any changes in performance. Many online platforms will provide feedback (such as the number of clicks on an ad), and using salon software will help track your beauty salon KPIs over this time, too.
If At First You Don’t Succeed… Move On And Keep Going!
Don’t get discouraged if local customers don’t respond as well as you’d hoped to one of your hair salons ads or seasonal promotions- this happens sometimes. Just keep going and try something else.
Keep Things Simple
Think about your message and what you want your salon promotions to accomplish- are you looking to attract new salon clients, increase your retail sales, or encourage clients to book multiple services at once? Decide on your focus and promote in easy-to-understand language.
15 Hair Salon Advertising Examples
If you’re looking for inspiration or marketing ideas, then you’ve come to the right place. Here are some hair salon ads examples and suggestions to help you get started.
Simplify Booki Your Services
Make booking fast and easy. Offer services to new clients and existing ones by putting a “Book Now” button on your salon’s website and a link on any ads. Salon software can help with this, and much more.
List Your Business on Salon Directories
This takes its cue from traditional methods like listing in a local publication and brings it to the digital realm. Local businesses that list online (including on Google) will get much more attention (especially if you encourage online reviews).
Create A Salon Website
Having a website makes it easier for clients to find you and check out your services. You can also link it to your social media for greater visibility. Services like WordPress or even salon software make website creation fast and easy.
Use Social Media Channels
This is one of the best ways to reach more clients without spending a lot of time and money. Some examples include:
- Facebook and Instagram Ads: Facebook ads for hair salons are among the most powerful ways to reach clients (who doesn’t scroll Facebook or Instagram, nowadays?). It’s well worth the cost, just make sure to include a booking link or button.
- Before & After Pictures: Show people what a salon visit can do for them by posting your best work online. It’s a great way to get them inspired to come in and ask for the same look.
- Use Hashtags: Those #’s are your best friend when it comes to making things on your Facebook page or Instagram easily searchable, so start tagging your posts.
- Work With Local Influencers: Local micro influencers can help boost your word of mouth marketing, and influencer marketing is becoming more important as most young people get product and beauty industry recommendations from them.
- Get Clients to Share: encourage clients to share and repost your ads using online contests and incentives for greater visibility.
Add How To Videos on YouTube
Post tutorials and beauty advice online and encourage people to follow and like your videos. This is also a great way for people to get to know your staff.
Promote Long Opening Hours
This is especially helpful for new salons looking to grab more clients, but it also works for salons with current clients who work full-time, since most people work 9-5. People will be eager to book if they know it fits their schedule on evenings and weekends.
Create A Salon Selfie Wall
Salon selfie walls are a fun way to showcase your staff’s talents and boost your online presence by having clients tag themselves and share the pictures. Set up a selfie station in your salon for clients to use.
Use SMS Salon Marketing
Salon software can help with this. If you’re offering new add on services, have a new referral program or special event, then send clients a message to let them know.
Learn more on Hair Salon Social Media Ideas.
Start A Salon Newsletter
Your salon’s newsletter can be sent out to your clients via email and published on your website or social media. Include salon news, special offers and beauty tips to encourage them to share it.
Introduce A Salon Loyalty Program
Give loyal clients a special discount or set up salon referral cards they can use to bring in friends and get benefits. Loyal customers are usually eager to help promote a business, especially when they also benefit.
Organize Salon Special Events
Invite loyal clients and local influencers to your salon events and encourage them to review your business. These might be seasonal events, a salon anniversary party or a beauty tutorial night.
Use Geo-Targeted Google Ads For Walk-Ins
Having your ads appear in your local areas, especially promoting any special sales or the fact that you take walk-ins, makes bringing people in easier.
Take Part In Local Events
This is a great way to get mentioned in local newspapers, increase your local visibility and meet other small business owners that you can swap advertising with in the future. Print out some hair salon advertising flyers and business cards to give out, while you’re at it.
Offer new clients a 15% discount on their first booking to get them in the door, or other extras like an add-on or blow dry service if the client spends on a regular haircut or color treatment. Seasonal discounts and promotional offers also work well for this.
10 Hair Salon Advertising Slogans
Whether you’re getting ready to run hair salon newspaper ads or just looking for a catchy slogan for your new website, here are some hair salon advertising quotes and slogans you can use:
- Looking great is our passion
- Life’s too short for split ends
- Because you deserve it
- We’ll help your natural beauty shine
- Look gorgeous for less
- Get your glow going
- It’s never too late for great hair (for salons open late)
- Naturally yours
- Head and shoulders above the rest
- We’re always here for your hair
No matter who your clientele are or what your salon’s specialty is, you need to advertise if you want to see your business grow.
Hair salon ads are as unique as the salons themselves. No two campaigns are alike, and many of these suggestions can be used at the same time (and don’t cost much to try) so why not have some fun with it, be creative and get started today?
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