Black Friday is huge and is only getting bigger.
According to Forbes in 2019, 93.2 million buyers shopped online on Black Friday.
This is a huge opportunity for your salon and it makes it even more important that you have your Black Friday salon specials ideas in place to capture some if the opportunity.
Today I'm going to show you how to stand out with your Black Friday salon deals which are not just about saving money for your clients but also about adding value for your salon or spa.
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- What Is The Date Of Black Friday 2022?
- Black Friday Statistics
- What Is The History Of Black Friday?
- How Not To Just Discount But Create Loyal Salon Clients
- How To Promote Your Black Friday Salon Ideas
- Black Friday Salon Promotion Ideas
When is Black Friday in 2022?
The date of Black Friday 2022 is on Friday, 25 November,. So make sure you put this date in your salon marketing plan.
Black Friday Statistics
- Black Friday 2019 saw 93.2 million online purchasers shopping.
- Online shopping revenues for Black Friday reached $7.4 billion, which is an all-time record.
- From Black Friday until Christmas, 30 per cent of all retail transactions take place.
- On Black Friday specials, average savings are 37 per cent.
- On Black Friday 2019, almost 40 percent of shoppers made online transactions.
- Black Friday revenue worth $2.9 billion came from people buying on their phones.
- The biggest spenders on Black Friday 2019 were 24-39 year olds.
- Black Friday shoppers account for about 50.4 percent of women.
- On Black Friday, Amazon accounted for 54.9% of all sales.
- The average adult is planning on spending $400 on sales on Black Friday.
What Is The History Of Black Friday?
According to History.com, the first reported use of the word "Black Friday" was applied not to holiday shopping, but to the financial crisis: on September 24, 1869, specifically, the U.S. gold market crash.
Jay Gould and Jim Fisk, two famously ruthless Wall Street financiers, worked together to buy as much of the nation's gold as they could, aiming to push the price sky-high and sell it for amazing profits.
The conspiracy eventually unraveled on that Friday in September, throwing the stock market into free-fall and bankrupting everyone from Wall Street barons to farmers.
Here ends the history lesson.
How To Create Loyalty Salon Clients From Black Fridays Deals
What type of promotions you run for Black Friday speaks volumes to your clients and prospects about how much you value them.
Think about this.
30% of all retail sales happen on Black Friday until Christmas. Clients will indeed want a repeat business with a salon that gives them added value, either it's a special bundle or not.
But if they've found your offers valuable on Black Friday, guess whose promotions they'll be looking forward to when Christmas sales open.
Hence, if you can give your clients more value with your Black Friday promotion, it can become a win-win situation for both of you.
One value you can bring to your clients’ table is to help them reduce their physical stress.
People can book for your service online and still get their bonus – say a gift card sent to them in the comfort of their home.
How To Promote Your Black Friday Salon Ideas
Here are some marketing salon specials ideas to make your clients and prospective clients look forward to your Black Friday salon promotions.
1. Send Out Emails Early.
Send e-mails to your list of clients and prospects a month or two before Black Friday. Hinting on some of the deals they can expect during this season will tell them that you appreciate and value them.
2. Extend It to Social Media
Start a Black Friday campaign early on all your social media platforms, as this will help spread the word even further.
3. Make It Dynamic
Ensure that you make your offers vibrant, changing them every day during the week of Black Friday. For instance, offer a free hairbrush one day and free shampoo the next day.
4. Make It Exclusive
For example, if you plan to increase engagement on your social media platform, you might make your promotion exclusive to your particular social media channel.
You might also decide to target a segment of the market, say millennials, with your promotion.
Fun fact – millennials spent the highest in 2019, with average spending of $509 by each millennial.
Black Friday Salon Marketing Ideas
Who is not looking for a good deal on a Black Friday?
The truth is that most people, including your clients, have anticipated those Black Friday deals for maybe up to 3 months earlier. The logical thing to do is to give them an offer they can't resist.
Here are some ideas you can implement to turn their expectation into a pleasant surprise.
1. Black Friday Gift Card Deals
Gift cards are golden when it comes to sharing the love of the season. But the gift card purchases can be encouraged with some discounts.
Discount Non-core Services
A really neat idea is to create loyalty is to give a 25% discount on any orange of service for every $99.99 gift card purchased.
Top-up Gift Card Purchases
Or you can do the more traditional gift card promotion where you top up the value for each level
- Spend $100 and get a $25 gift card redeemable for salon services.
- Spend $150 and get a $50 gift card redeemable for salon services.
- Spend $200 and get a $75 gift card redeemable for salon services.
- Spend $250 and get a $100 gift card redeemable for salon services.
2. Seniors’ Makeover
Package a makeover offer for the seniors in your clientele base. Add a free service like hair coloring or a hair care product made for the elderly.
3. Repeat Purchase Discount
You can create this offer to encourage repeat purchases of services. It can be a three repeat-purchase offer that increases the discount as the number of repeat purchases increases.
A first purchase can attract a 10% discount, while a second purchase attracts a 15% discount, and a third purchase a 20% discount.
You can adapt the idea of Buy-one-get-one-free (BOGOF) for your salon on Black Friday. Simply add a small-priced product for a considerably-priced product or service purchased by a client.
5. Set a Threshold Purchase
For instance, you can set a threshold purchase of $100. For every purchase of $100, gets a free product or service. You can also select various threshold purchases with different free products.
6. Comedy Corner
Nothing makes the heart merrier than a good joke. Entertain your clients by setting up a small corner of the salon for a good comic (upcoming or local) to perform for your clients.
You can schedule it for certain hours of the day - say 12 to 2 pm and 4 to 6 pm Black Friday.
7. Enter a Draw
Use a raffle draw to decide the winner for a reward. Clients will be eligible to enter the draw once they purchase a particular service or product.
The prize can be anything from a product or service to dinner in an exquisite restaurant.
How Can Salons Attract More Clients?
Some practical steps include doing promotions, doing giveaways, registering your presence online, and engaging through social media.
Others include providing solutions to identified client challenges through social media, adapting your online presence for mobile engagement, and establishing a reward program for referrals.
In a nutshell, the Black Friday salon promotion ideas enumerated here are sure to add value to your sales this season. However, they need to be well-implemented to deliver the goods.
Nonetheless, if you hint at your clients before time, it heightens their sense of anticipation, which is excellent for your promotions.
And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share them with the Zolmi community in the comment section below. We would be also delighted to answer your questions as well.
WJ Dennis Jr - Journal of Small Business Management, 2003 https://onlinelibrary.wiley.com/doi/abs/10.1111/1540-627X.00082
JR Saura, A Reyes-Menendez… - Journal of Open …, 2019 https://www.mdpi.com/2199-8531/5/3/58