Your 2023 Salon Marketing Calendar | BONUS Events Ideas

It is time to get your 2023 salon marketing plan ready for the year ahead and win all those new clients!
It can be difficult to find time to work on your salon marketing strategies and it is also the last thing on your mind when you are starting a hair salon business but it is essential for a successful salon business.
We have put together a simple and easy to use salon marketing plan with everything you need to manage your marketing and promotion for your hair salon.
A good salon marketing plan will have a variety of strategic inputs, these inputs will ensure that you are able to take a full view of your salons business. Understand your strengths or weaknesses and enable you to build a salon marketing calendar that will assure your business success.
It is up to you which of the inputs you put into your salon marketing plan but we do recommend that you have at least a SWOT analysis, target market and a marketing calendar...
what would be a salon marketing plan, without an actionable marketing calendar?
A SWOT Analysis stands for Strengths, Weaknesses, Opportunities and Threats.
It is an easy to use framework which can assist your salon to understand its biggest challenges and find more sources of business.
It is essential that you carry out a hair salon SWOT analysis, to ensure you have a clear understanding and a strategic vision for your business.
Strength and Weaknesses are for internal factors, ie things that you can influence with your salon or spa. These are resources which you have available to you in your everyday running of your salon business.
Opportunities and Threats are for external factors which you cannot influence.
Watch this video to get a quick understanding of what a SWOT analysis is, how and when to use it, as well as how it will impact your salon marketing plan.
Every year it is wise to review and define your salons target market,
this means the type of clients you want your salon to attract.
Reviewing your target market will all you to focus your salon marketing plan to deliver the best results and enable you to use more salon marketing ideas that work and in turn increase profitability.
At the beginning of every financial year, you should put have financial plan of a salon.
Within your annual salon business plan, you should have allocated a budget to marketing, if not you need to do this and make sure you stick to it, it easy to get carried away with spending.
As with any plan business or marketing, you need targets, do you want to increase repeat bookings, increase new clients or sell more retail? Ensure you set your target to all you to know your end goal.
Remember, earlier we told you to think about your salons target market?
Well know it is time to align your salon marketing plans to your choice of target client.
It is no good for instance using Snapchat, if you salons target market is over 35 year olds, they probably have no idea what Snapchat is!
Once you have chosen the right marketing channels to use for your salon, you can now start thinking about good salon promotional ideas to market your salon and bring all those spending clients.
Choose the right events to ensure your campaigns and promotions have a theme....
Is there some special time of year, Christmas, New Year, Easter for example?
Make sure one very important thing for you regular salon marketing ideas..
Don't forget to include payroll dates relevant for your country to ensure you are marketing prior to payday, whether it is bi-weekly or monthly.
Ensure you get in front of your clients eyes when they have the cash in their bank accounts!
Ensuring you take a step back every now and then is an important aspect of being a successful salon owner or manager.
Questioning whether the campaign has worked through proper analysis is important to running a profitable.
Did you hit your targets, was it an effective spend of your budget?
Below you will see we have added a large number of world national day events to give some inspiration for your 2022 salon marketing calendar.
We realize that some may not be for every salon, so pick and choose the ones aligned with your salons clientele.
Scroll down the page to see more detailed explanation of the events to use within your salon marketing plan.
Date |
Event |
Overview |
---|---|---|
1st |
New Years Day |
The first day of the year according to the Gregorian And Julian Calendars |
1st |
Diet Resolution Week |
The first week of the new year in which one focuses and alters the types of food they consume |
1st |
New Years Resolution Week |
The first week of the new year in which a person makes a new promise or commitment and tries to keep to it |
1st |
National Hangover Day |
A day spent celebrating the new year while battling symptoms of too much alcohol consumption from new year's eve |
17th |
Martin Luther King Day |
An American federal holiday to celebrate the birthday of Martin Luther King Jr |
17th |
Blue Monday |
Reported to be the most depressing day of the year |
20th |
Cervical Cancer Prenvention Week |
A week dedicated to creating awareness about cervical cancer screening, prevention and issues surrounding cervical cancer |
21st |
National Hugging Day |
A day dedicated to hugging celebrated annually |
22nd |
Clean Out Your Inbox Week |
A week dedicated to going through, replying and cleaning out one's email inboxes |
26th |
Australia Day |
The official national day of Australia celebrated annually |
Date |
Event |
Overview |
---|---|---|
1st |
Black History Month |
A month of events to look back at black history throughout the world |
1st |
Chinese New Year |
The first day of the year according to the Chinese lunar calendar and 2022 is the year of the Tiger |
2nd |
Groundhog Day |
A day observed to celebrate the emergence of the groundhog from it's hole after hibernation and also for same thing happening again |
4th |
World Cancer Day |
An international day to raise awareness of cancer including it's prevention, detection and care |
6th |
Super Bowl Sunday |
A day in which the annual championship for the National Football League is played |
9th |
National Pizza Day |
A day dedicated to eating pizza for all pizza lovers regardless of their topping preference |
14th |
Valentine's Day |
A feast day honoring Saint Valentine also regarded as a day to celebrate love |
17th |
Random Act's Of Kindness Day |
A day celebrated to encourage random acts of kindness |
20th |
Word Day Of Social Justice |
Created by the United Nations to promote the education of poverty |
21th |
President's Day |
A United State's federal holiday to celebrate the birthday of their first president, George Washington |
Date |
Event |
Overview |
---|---|---|
1st |
Pancake Day |
A day preceding Ash wednesday celebrated in some countries (UK Australian, New Zealand & Canada) for consumption of pancakes |
1st |
Fat Tuesday |
A day before Ash wednesday for eating richer and fatty foods before the fasting of the Lenten season begins |
1st |
Mardi Gras |
Events of Carnival celebrations that begin on or after the Christian feasts of the Epiphany ending on the day before Ash Wednesday |
3rd |
Employee Appreciation Day |
A holiday celebrated in the United States and Canada for companies to thank their employees for their hard work throughout the year |
8th |
International Women's Day |
A day to celebrate the love, respect and appreciation towards women for their socioeconomic and political achievements in the world |
13th |
Start Daylight Saving (Clocks Go Forward) |
The start of daylight saving in which all time zones change at the same moment with clocks going forward in time in the EU and other countries |
16th |
Purim |
A Jewish festival to commemorate the defeat of Haman's plot to kill the Jews recorded in the book of Esther |
17th |
St Patrick's Day |
A cultural and religious celebration marking the death date of the patron saint of Ireland with dancing, parades, special foods and a whole lot of green colour |
18th |
World Sleep Day |
An annual event to celebrate sleep and raise awareness for important issues related to sleep |
20th |
International Day of Happiness |
An official United Nations day to celebrate happiness as a fundamental human goal |
20th |
First Day of Spring |
The astronomical Spring equinox to mark the first day of spring |
23rd |
Australian Football League Season Starts |
The first day of the AFL season which runs during the Australian winter (March to September) |
31st |
Major League Baseball Season Starts |
The start of the Major League Baseball Season |
Date |
Event |
Overview |
---|---|---|
1st |
April Fools' Day |
A day for playing practical jokes and spreading hoaxes celebrated every year |
15th |
Good Friday |
A Christian holiday to commemorate the crucifixion of Jesus Christ and his death at Calvary observed on the Friday preceding Easter Sunday |
17th |
Easter Sunday |
A festival and holiday to celebrate the resurrection of Jesus Christ from the dead |
22nd |
Earth Day |
A day on which events are held worldwide to demonstrate support for environmental protection |
23rd |
St Georges Day |
A day to celebrate Saint George, the patron saint of England |
23rd |
World Book Day |
A day designated by UNESCO for celebrating reading, books, authors, illustrators and the likes |
25th |
National Hairstylist Appreciation Day |
A day to honor hairstylists who make great hairstyles possible which is celebrated annually |
Date |
Event |
Overview |
---|---|---|
1st |
May Day |
A traditional springtime festival celebrated in many countries with singing, dances and cake |
1st |
International Workers Day |
An international day honouring workers all over the world |
3rd |
Eid l-Fitr |
A religious day and holiday celebrated by Muslims worldwide to mark the end of their Islamic holy month of fasting, Ramadan |
4th |
Star Wars Day |
A day chosen to be observed by fans of the star wars films |
4th |
International Firefighters Day |
A day to recognise fire fighters lost in the line of duty and to thank all firefighters for their extraordinary commitment and sacrifices |
7th |
British Football Association Cup Final |
The final of the annual knockout association football competition in men's domestic English football |
8th |
Mother's Day |
A day to celebrate and honor mothers for their influence in the society |
8th |
Women's National Health Week |
A week starting from mother's day led by the U.S. Department of Health and Human Services Office to encourage prioritizing of women's health |
12th |
International Nurses Day |
The anniversary of Florence Nightingale's birth to mark the contributions nurses make to the society |
15th |
International Day of Families |
A day proclaimed by the UN General Assembly to celebrate the importance of families |
21st |
World Whisky Day |
A day in which participants are encouraged to drink whisky |
29th |
Memorial Day |
A day in the United States on which those who died during their active service years are remembered |
Date |
Event |
Overview |
---|---|---|
14th |
World Blood Donor Day |
A day dedicated to raising awareness of the need for safe blood and blood products and to thank blood donors for their voluntary blood gifts |
19th |
Father's Day |
A day on which children particularly honor their fathers |
21st |
First Day Of Summer |
The day of the year when the Sun is farthest north and the longest day of the year |
21st |
World Music Day |
A day celebrated annually with a concept of an all-day musical celebration |
23rd |
International Widows Day |
A day designated by the United Nations to address the poverty and injustice faced by widows and their dependents worldwide |
25th |
Armed Forces Day |
A day celebrated annually to commemorate the service of the British Armed Forces members |
27th |
Start of Wimbledon |
The start of the oldest and most prestigious tennis tournament in the world - The Championships, Wimbledon |
Date |
Event |
Overview |
---|---|---|
1st |
Canada Day |
The national day of Canada on which they celebrate the anniversary of the enactment of the Constitution Act, 1867 |
4th |
Independence Day |
A federal holiday to commemorate the declaration of independence by the United States |
7th |
World Chocolate Day |
A day on which chocolate lovers worldwide can consume chocolates guilt-free |
17th |
National Ice Cream Day |
A day observed each year in the United States with a bowl, cup or cone filled ice cream of your favourite flavour |
17th |
World Emoji Day |
A day to celebrate the daily wide use of emojis |
30th |
International Day of Friendship |
A United Nations day to celebrate friendship |
Date |
Event |
Overview |
---|---|---|
12th |
International Youth Day |
A day focusing on the issues and contributions of the youth |
13th |
Left Handers Day |
A day to celebrate lefthanders and raise awareness of the needs of lefthanders worldwide |
15th |
National Relaxation Day |
A day celebrated by taking time to unwind and relax |
19th |
World Photo Day |
An international photography day to celebrate the passion for photography all around the world |
21st |
Senior Citizens Day |
A day to recognise the importance of senior citizens and to honour and show appreciation to them for their contributions |
30th |
International Day of the Disappeared |
A day dedicated to drawing attention to the fate of individuals imprisoned or missing unknown to their relatives |
Date |
Event |
Overview |
---|---|---|
1st |
Back To School |
|
5th |
Labor Day |
A United States public holiday dedicated to the social and economic achievements of American workers |
9th |
NFL Season Starts |
The start of the American football season |
21th |
World Alzheimer's Day |
A day dedicated to an international campaign for raising awareness of Alzheimer’s and it's challenges |
21st |
International Day of Peace |
A day devoted to strengthening the ideals of peace and to honour a cessation of hostilities |
22nd |
World Car Free Day |
A day celebrated worldwide with the goal of reducing the number of cars on the roads |
23rd |
First Day of Fall (Autumn) |
The equinox marking the beginning of Fall season |
25th |
Rosh Hashanah |
The Jewish New Year |
30th |
Australian League Football Final |
The final day of the Australian League Football season |
Date |
Event |
Overview |
---|---|---|
1st |
International Day of Older Persons |
A day designated by the United Nations General Assembly for creating awareness of the challenges of ageing |
1st |
International Coffee Day |
A day to celebrate coffee as a beverage and to raise awareness for sustainable coffee cultivation and fair trade practices within the industry |
5th |
World Teacher's Day |
A day to celebrate the role teachers play and to mobilize support for teachers to ensure that the needs of students will continue to be met |
7th |
World Smile Day |
An unofficial holiday which encourages people to make people around them smile while doing acts of kindness |
10th |
World Mental Health Day |
A day dedicated to raising awareness of mental health issues around the world |
11th |
National Coming Out Day |
A day organized by the Human Rights Campaign to encourage members of the LGBTQ to disclose their sexual orientation to family and friends |
11th |
International Day Of The Girl |
A day designated by the UN to promote girls' human rights and highlight gender inequalities |
16th |
Word Food Day |
A day created by the United Nations to raise awareness of food supply issues around the world |
24th |
Diwali |
A day to celebrate the Hindu festival of lights every year in autumn |
30th |
National Spa Week |
An annual event week in which UK spas and salons offer exciting events and the opportunity for non spa goers to discover the benefits of visiting a spa |
31st |
Halloween |
A day often celebrated by children dressed up in frightening masks and costumes when ghosts and spirits are believed to be abroad. It is now also a big event for adults to hold parties |
Date |
Event |
Overview |
---|---|---|
1st |
Movember |
An annual event which involves growing of mustaches throughout November to raise awareness of men's health issues |
5th |
Guy Fawkes Night |
A bonfire night to mark the anniversary of the discovery of a plot by Catholic conspirators to blow up the Houses of Parliament in London in 1605 |
6th |
End Of Daylight Saving Time (Clocks Go Back ) |
The end of daylight saving in which all time zones change at the same moment with clocks going backward in time in the EU and other countries |
7th |
World Nursery Rhyme Week |
A week to celebrate and promote the benefits of singing nursery rhymes |
11th |
Veteran's Day |
An official United States public holiday that honors persons who served in the United States Armed Forces observed annually |
11th |
Remembrance Day |
A memorial day in Commonwealth of Nations member states to remember members of their armed forces who died in the line of duty |
13th |
Remembrance Sunday |
A day in the UK to pay tribute to the contribution of British and Commonwealth military and civilian servicemen and women in the two World Wars |
13th |
World Kindness Day |
A day in which everyone is encouraged to make a declaration of kindness |
14th |
Inter Faith Week |
A week that focuses on cooperation and understanding of inter faith made famous by Amazon prime ad |
14th |
World Diabetes Day |
A day to create awareness and focus on diabetes mellitus |
16th |
International Day Of Tolerance |
A day designated by UNESCO to generate public awareness of the dangers of intolerance |
18th |
Mickey Mouse's Birthday |
The birth day of the official mascot of the Walt Disney company who is also one of the most recognisable cartoons in the world |
19th |
International Men's Day |
A day to celebrate the contribution of men and boys to the society |
20th |
Universal Children's Day |
A day to promote international togetherness among childresn and create awareness for improving children's welfare |
25th |
Thanksgiving |
A day in United States and other countries to celebrate the harvest and other blessings of the past year |
25th |
Black Friday |
The day following Thanksgiving Day in the United States, when most stores offer discounted prices on most products. This event has now turned into a global event |
25th |
International Day For The Elimination Of Violence Against Women |
A day created by the UN to raise public awareness of violence against women |
26th |
Small Business Saturday |
A day in the Uk which highlights small business successes and encourages consumers to shop local product and held in the Us after Thanksgiving |
27th |
First Day Of Advent |
The first day of the time of expectant waiting and preparation for the celebration of Jesus at Christmas |
28th |
Cyber Monday |
A marketing term for the Monday after Thanksgiving holiday in the United States when shops offer discounted prices on items |
Date |
Event |
Overview |
---|---|---|
1st |
World AIDS Day |
A day dedicated to raising awareness of HIV AIDS and remembrance of those who have died of the disease |
1st |
Decembeard |
Dedicated to giving up the Razor, growing a beard and raising funds to beat bowel cancer |
4th |
National Cookie Day |
A day celebrating all types of cookies |
5th |
International Volunteers Day |
A day for volunteer organizations and individual volunteers to make their contributions visible at all levels |
6th |
St. Nicholas Day |
A Christian festival with particular regard to celebrating St Nicholas and his reputation as a bringer of gifts |
10th |
Humans Rights Day |
A day to raise awareness of human rights throughout the world |
18th |
Hanukkah |
A Jewish holiday paying tribute to the rededication of the Second Temple in Jerusalem at the time of the Maccabean Revolt against the Seleucid Empire |
21st |
First Day of Winter |
The day with the fewest hours of sunlight during the whole year |
24th |
Chrismtas Eve |
The entire day preceding Christmas Day |
25th |
Christmas Day |
An annual festival observed by Christians to commemorate the birth of Jesus Christ |
26th |
Boxing Day |
The day after Christmas day often referred to as the second day of Christmas |
31s |
New Year's Eve |
The last day of the year with celebrations leading to midnight to usher in the new year |
See how use national days in your 2022 marketing calendar.
This short video will explain to you about national days and how you can relate them to your salon business.
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
https://books.google.com/books?hl
A marketing communications approach for the digital era: Managerial guidelines for social media integration
https://www.sciencedirect.com/science/article/pii/S0007681315000634
Social media marketing
https://books.google.com/books