Your 2022 Salon Marketing Calendar | BONUS Events Ideas

It is time to get your 2022 salon marketing plan ready for the year ahead and win all those new clients!

It can be difficult to find time to work on your salon marketing strategies and it is also the last thing on your mind when you are starting a hair salon business but it is essential for a successful salon business.

What You Will Learn In This Article

We have put together a simple and easy to use salon marketing plan with everything you need to manage your marketing and promotion for your hair salon.

Jump To The Section You Like

  1. How To Build A Salon Marketing Plan?
  2. What Is A SWOT Analysis?
  3. Choose Your Salons Target Market
  4. Set Your Salons Marketing Budget
  5. Set Your Salons Business Goal
  6. Salon Marketing Channels To Include
  7. Put Together Your Salon Marketing Calendar
  8. Post Campaign Analysis
  9. National Day Calendar Events For Your 2022 Marketing Plan

How To Build A Salon Marketing Plan?

 

A good salon marketing plan will have a variety of strategic inputs, these inputs will ensure that you are able to take a full view of your salons business. Understand your strengths or weaknesses and enable you to build a salon marketing calendar that will assure your business success.

It is up to you which of the inputs you put into your salon marketing plan but we do recommend that you have at least a SWOT analysis, target market and a marketing calendar...
what would be a salon marketing plan, without an actionable marketing calendar?

Standard Salon Marketing Plan Inputs

  1. Carry out a SWOT Analysis
  2. Describe your target market
  3. Set your marketing budget
  4. Set your business goals or targets
  5. Choose your marketing channels
  6. Develop your marketing calendar
  7. Post campaign analysis

What Is A SWOT Analysis?

 

A SWOT Analysis stands for Strengths, Weaknesses, Opportunities and Threats.

It is an easy to use framework which can assist your salon to understand its biggest challenges and find more sources of business.

It is essential that you carry out a hair salon SWOT analysis, to ensure you have a clear understanding and a strategic vision for your business.

How A SWOT Analysis Broken Down?

Strength and Weaknesses are for internal factors, ie things that you can influence with your salon or spa. These are resources which you have available to you in your everyday running of your salon business.

Opportunities and Threats are for external factors which you cannot influence.

salon SWOT analysis
Image: Salon SWOT Analysis Example

A SWOT Analysis Explained

Watch this video to get a quick understanding of what a SWOT analysis is, how and when to use it, as well as how it will impact your salon marketing plan.

Choose Your Salons Target Market

 

Every year it is wise to review and define your salons target market,
this means the type of clients you want your salon to attract.

Reviewing your target market will all you to focus your salon marketing plan to deliver the best results and enable you to use more salon marketing ideas that work and in turn increase profitability.

Set Your Salons Marketing Budget

 

At the beginning of every financial year, you should put have financial plan of a salon.

Within your annual salon business plan, you should have allocated a budget to marketing, if not you need to do this and make sure you stick to it, it easy to get carried away with spending.

Set Your Salons Business Goal

 

As with any plan business or marketing, you need targets, do you want to increase repeat bookings, increase new clients or sell more retail? Ensure you set your target to all you to know your end goal.

Some Ideas For Salon Goal Setting

  • Existing clients - What will be your target to increase revenue per existing client: 5%, 10% or 15%
  • New clients - Increase new clients by x% compared to same month last year
  • Retain - Ensure retention rate of x% (we suggest between 20% - 35%) first time customers compared to same month last year that return a second time after their first visit
  • Retail Sales - Increase retail by x% compared to last year
  • Within your salon marketing plan you should break it down to acquire, retain and grow.

Salon Marketing Channels To Include

 

Remember, earlier we told you to think about your salons target market?

Well know it is time to align your salon marketing plans to your choice of target client.

It is no good for instance using Snapchat, if you salons target market is over 35 year olds, they probably have no idea what Snapchat is!  

  • Facebook - Posts, Custom / Lookalike audiences, Facebook Events, Facebook Live
  • Instagram - Posts, Reposts
  • Website - Homepage merchandising
  • Promotions - Discounts, new product or services
  • Pinterest - Pin, Repin
  • Google Adwords - Set up hyper local campaign
  • Events - such as client appreciation events
  • Email - Create campaigns to win back old clients
  • Snapchat - Stories, Live events
  • Partnerships - Working with other local business to increase client base
  • Retail merchandising - New products, multi-buy promotions
  • Salon Window Display - Awards, promotions, Christmas merchandising

Put Together Your Salon Marketing Calendar

 

  salon marketing plan benefit

Once you have chosen the right marketing channels to use for your salon, you can now start thinking about good salon promotional ideas to market your salon and bring all those spending clients.

Choose the right events to ensure your campaigns and promotions have a theme....

Is there some special time of year, Christmas, New Year, Easter for example?

Make sure one very important thing for you regular salon marketing ideas..

Don't forget to include payroll dates relevant for your country to ensure you are marketing prior to payday, whether it is bi-weekly or monthly.

Ensure you get in front of your clients eyes when they have the cash in their bank accounts!

Post Campaign Analysis

 

Ensuring you take a step back every now and then is an important aspect of being a successful salon owner or manager.

Questioning whether the campaign has worked through proper analysis is important to running a profitable.

Did you hit your targets, was it an effective spend of your budget?

National Day Calendar Events For Your 2022 Marketing Plan

 

Below you will see we have added a large number of world national day events to give some inspiration for your 2022 salon marketing calendar.

We realize that some may not be for every salon, so pick and choose the ones aligned with your salons clientele.

Scroll down the page to see more detailed explanation of the events to use within your salon marketing plan.

January National Days Event Opportunities

Salon marketing calendar January 2022
Salon marketing calendar January 2022

Date

Event

Overview

1st

New Years Day

The first day of the year according to the Gregorian And Julian Calendars

1st

Diet Resolution Week

The first week of the new year in which one focuses and alters the types of food they consume

1st

New Years Resolution Week

The first week of the new year in which a person makes a new promise or commitment and tries to keep to it

1st

National Hangover Day

A day spent celebrating the new year while battling symptoms of too much alcohol consumption from new year's eve

17th

Martin Luther King Day

An American federal holiday to celebrate the birthday of Martin Luther King Jr

17th

Blue Monday

Reported to be the most depressing day of the year

20th

Cervical Cancer Prenvention Week

A week dedicated to creating awareness about cervical cancer screening, prevention and issues surrounding cervical cancer

21st

National Hugging Day

A day dedicated to hugging celebrated annually

22nd

Clean Out Your Inbox Week

A week dedicated to going through, replying and cleaning out one's email inboxes

26th

Australia Day

The official national day of Australia celebrated annually

February National Days Event Opportunities

Salon marketing calendar February 2022
Salon marketing calendar February 2022

Date

Event

Overview

1st

Black History Month

A month of events to look back at black history throughout the world

1st

Chinese New Year

The first day of the year according to the Chinese lunar calendar and 2022 is the year of the Tiger

2nd

Groundhog Day

A day observed to celebrate the emergence of the groundhog from it's hole after hibernation and also for same thing happening again

4th

World Cancer Day

An international day to raise awareness of cancer including it's prevention, detection and care

6th

Super Bowl Sunday

A day in which the annual championship for the National Football League is played

9th

National Pizza Day

A day dedicated to eating pizza for all pizza lovers regardless of their topping preference

14th

Valentine's Day

A feast day honoring Saint Valentine also regarded as a day to celebrate love

17th

Random Act's Of Kindness Day

A day celebrated to encourage random acts of kindness

20th

Word Day Of Social Justice

Created by the United Nations to promote the education of poverty

21th

President's Day

A United State's federal holiday to celebrate the birthday of their first president, George Washington

March National Days Event Opportunities

Salon marketing calendar March 2022
Salon marketing calendar March 2022

Date

Event

Overview

1st

Pancake Day

A day preceding Ash wednesday celebrated in some countries (UK Australian, New Zealand & Canada) for consumption of pancakes

1st

Fat Tuesday

A day before Ash wednesday for eating richer and fatty foods before the fasting of the Lenten season begins

1st

Mardi Gras

Events of Carnival celebrations that begin on or after the Christian feasts of the Epiphany ending on the day before Ash Wednesday

3rd

Employee Appreciation Day

A holiday celebrated in the United States and Canada for companies to thank their employees for their hard work throughout the year

8th

International Women's Day

A day to celebrate the love, respect and appreciation towards women for their socioeconomic and political achievements in the world

13th

Start Daylight Saving (Clocks Go Forward)

The start of daylight saving in which all time zones change at the same moment with clocks going forward in time in the EU and other countries

16th

Purim

A Jewish festival to commemorate the defeat of Haman's plot to kill the Jews recorded in the book of Esther

17th

St Patrick's Day

A cultural and religious celebration marking the death date of the patron saint of Ireland with dancing, parades, special foods and a whole lot of green colour

18th

World Sleep Day

An annual event to celebrate sleep and raise awareness for important issues related to sleep

20th

International Day of Happiness

An official United Nations day to celebrate happiness as a fundamental human goal

20th

First Day of Spring

The astronomical Spring equinox to mark the first day of spring

23rd

Australian Football League Season Starts

The first day of the AFL season which runs during the Australian winter (March to September)

31st

Major League Baseball Season Starts

The start of the Major League Baseball Season

April National Days Event Opportunities

Salon marketing calendar April 2022
Salon marketing calendar April 2022

Date

Event

Overview

1st

April Fools' Day

A day for playing practical jokes and spreading hoaxes celebrated every year

15th

Good Friday

A Christian holiday to commemorate the crucifixion of Jesus Christ and his death at Calvary observed on the Friday preceding Easter Sunday

17th

Easter Sunday

A festival and holiday to celebrate the resurrection of Jesus Christ from the dead

22nd

Earth Day

A day on which events are held worldwide to demonstrate support for environmental protection

23rd

St Georges Day

A day to celebrate Saint George, the patron saint of England

23rd

World Book Day

A day designated by UNESCO for celebrating reading, books, authors, illustrators and the likes

25th

National Hairstylist Appreciation Day

A day to honor hairstylists who make great hairstyles possible which is celebrated annually

May National Days Event Opportunities

Salon marketing calendar May 2022
Salon marketing calendar May 2022

Date

Event

Overview

1st

May Day

A traditional springtime festival celebrated in many countries with singing, dances and cake

1st

International Workers Day

An international day honouring workers all over the world

3rd

Eid l-Fitr

A religious day and holiday celebrated by Muslims worldwide to mark the end of their Islamic holy month of fasting, Ramadan

4th

Star Wars Day

A day chosen to be observed by fans of the star wars films

4th

International Firefighters Day

A day to recognise fire fighters lost in the line of duty and to thank all firefighters for their extraordinary commitment and sacrifices

7th

British Football Association Cup Final

The final of the annual knockout association football competition in men's domestic English football

8th

Mother's Day

A day to celebrate and honor mothers for their influence in the society

8th

Women's National Health Week

A week starting from mother's day led by the U.S. Department of Health and Human Services Office to encourage prioritizing of women's health

12th

International Nurses Day

The anniversary of Florence Nightingale's birth to mark the contributions nurses make to the society

15th

International Day of Families

A day proclaimed by the UN General Assembly to celebrate the importance of families

21st

World Whisky Day

A day in which participants are encouraged to drink whisky

29th

Memorial Day

A day in the United States on which those who died during their active service years are remembered

June National Days Event Opportunities

Salon marketing calendar June 2022
Salon marketing calendar June 2022

Date

Event

Overview

14th

World Blood Donor Day

A day dedicated to raising awareness of the need for safe blood and blood products and to thank blood donors for their voluntary blood gifts

19th

Father's Day

A day on which children particularly honor their fathers

21st

First Day Of Summer

The day of the year when the Sun is farthest north and the longest day of the year

21st

World Music Day

A day celebrated annually with a concept of an all-day musical celebration

23rd

International Widows Day

A day designated by the United Nations to address the poverty and injustice faced by widows and their dependents worldwide

25th

Armed Forces Day

A day celebrated annually to commemorate the service of the British Armed Forces members

27th

Start of Wimbledon

The start of the oldest and most prestigious tennis tournament in the world - The Championships, Wimbledon

July National Days Event Opportunities

Salon marketing calendar July 2022
Salon marketing calendar July 2022

Date

Event

Overview

1st

Canada Day

The national day of Canada on which they celebrate the anniversary of the enactment of the Constitution Act, 1867

4th

Independence Day

A federal holiday to commemorate the declaration of independence by the United States

7th

World Chocolate Day

A day on which chocolate lovers worldwide can consume chocolates guilt-free

17th

National Ice Cream Day

A day observed each year in the United States with a bowl, cup or cone filled ice cream of your favourite flavour

17th

World Emoji Day

A day to celebrate the daily wide use of emojis

30th

International Day of Friendship

A United Nations day to celebrate friendship

August National Days Event Opportunities

Salon marketing calendar August 2022
Salon marketing calendar August 2022

Date

Event

Overview

12th

International Youth Day

A day focusing on the issues and contributions of the youth

13th

Left Handers Day

A day to celebrate lefthanders and raise awareness of the needs of lefthanders worldwide

15th

National Relaxation Day

A day celebrated by taking time to unwind and relax

19th

World Photo Day

An international photography day to celebrate the passion for photography all around the world

21st

Senior Citizens Day

A day to recognise the importance of senior citizens and to honour and show appreciation to them for their contributions

30th

International Day of the Disappeared

A day dedicated to drawing attention to the fate of individuals imprisoned or missing unknown to their relatives

September National Days Event Opportunities

Salon marketing calendar September 2022
Salon marketing calendar September 2022

Date

Event

Overview

1st

Back To School

The first day of the upcoming new school academic year

5th

Labor Day

A United States public holiday dedicated to the social and economic achievements of American workers

9th

NFL Season Starts

The start of the American football season

21th

World Alzheimer's Day

A day dedicated to an international campaign for raising awareness of Alzheimer’s and it's challenges

21st

International Day of Peace

A day devoted to strengthening the ideals of peace and to honour a cessation of hostilities

22nd

World Car Free Day

A day celebrated worldwide with the goal of reducing the number of cars on the roads

23rd

First Day of Fall (Autumn)

The equinox marking the beginning of Fall season

25th

Rosh Hashanah

The Jewish New Year

30th

Australian League Football Final

The final day of the Australian League Football season

October National Days Event Opportunities

Salon marketing calendar October 2022
Salon marketing calendar October 2022

Date

Event

Overview

1st

International Day of Older Persons

A day designated by the United Nations General Assembly for creating awareness of the challenges of ageing

1st

International Coffee Day

A day to celebrate coffee as a beverage and to raise awareness for sustainable coffee cultivation and fair trade practices within the industry

5th

World Teacher's Day

A day to celebrate the role teachers play and to mobilize support for teachers to ensure that the needs of students will continue to be met

7th

World Smile Day

An unofficial holiday which encourages people to make people around them smile while doing acts of kindness

10th

World Mental Health Day

A day dedicated to raising awareness of mental health issues around the world

11th

National Coming Out Day

A day organized by the Human Rights Campaign to encourage members of the LGBTQ to disclose their sexual orientation to family and friends

11th

International Day Of The Girl

A day designated by the UN to promote girls' human rights and highlight gender inequalities

16th

Word Food Day

A day created by the United Nations to raise awareness of food supply issues around the world

24th

Diwali

A day to celebrate the Hindu festival of lights every year in autumn

30th

National Spa Week

An annual event week in which UK spas and salons offer exciting events and the opportunity for non spa goers to discover the benefits of visiting a spa

31st

Halloween

A day often celebrated by children dressed up in frightening masks and costumes when ghosts and spirits are believed to be abroad. It is now also a big event for adults to hold parties

November National Days Event Opportunities

Salon marketing calendar November 2022
Salon marketing calendar November 2022

Date

Event

Overview

1st

Movember

An annual event which involves growing of mustaches throughout November to raise awareness of men's health issues

5th

Guy Fawkes Night

A bonfire night to mark the anniversary of the discovery of a plot by Catholic conspirators to blow up the Houses of Parliament in London in 1605

6th

End Of Daylight Saving Time (Clocks Go Back )

The end of daylight saving in which all time zones change at the same moment with clocks going backward in time in the EU and other countries

7th

World Nursery Rhyme Week

A week to celebrate and promote the benefits of singing nursery rhymes

11th

Veteran's Day

An official United States public holiday that honors persons who served in the United States Armed Forces observed annually

11th

Remembrance Day

A memorial day in Commonwealth of Nations member states to remember members of their armed forces who died in the line of duty

13th

Remembrance Sunday

A day in the UK to pay tribute to the contribution of British and Commonwealth military and civilian servicemen and women in the two World Wars

13th

World Kindness Day

A day in which everyone is encouraged to make a declaration of kindness

14th

Inter Faith Week

A week that focuses on cooperation and understanding of inter faith made famous by Amazon prime ad

14th

World Diabetes Day

A day to create awareness and focus on diabetes mellitus

16th

International Day Of Tolerance

A day designated by UNESCO to generate public awareness of the dangers of intolerance

18th

Mickey Mouse's Birthday

The birth day of the official mascot of the Walt Disney company who is also one of the most recognisable cartoons in the world

19th

International Men's Day

A day to celebrate the contribution of men and boys to the society

20th

Universal Children's Day

A day to promote international togetherness among childresn and create awareness for improving children's welfare

25th

Thanksgiving

A day in United States and other countries to celebrate the harvest and other blessings of the past year

25th

Black Friday

The day following Thanksgiving Day in the United States, when most stores offer discounted prices on most products. This event has now turned into a global event

25th

International Day For The Elimination Of Violence Against Women

A day created by the UN to raise public awareness of violence against women

26th

Small Business Saturday

A day in the Uk which highlights small business successes and encourages consumers to shop local product and held in the Us after Thanksgiving

27th

First Day Of Advent

The first day of the time of expectant waiting and preparation for the celebration of Jesus at Christmas

28th

Cyber Monday

A marketing term for the Monday after Thanksgiving holiday in the United States when shops offer discounted prices on items

December National Days Event Opportunities

Salon marketing calendar December 2022
Salon marketing calendar December 2022

Date

Event

Overview

1st

World AIDS Day

A day dedicated to raising awareness of HIV AIDS and remembrance of those who have died of the disease

1st

Decembeard

Dedicated to giving up the Razor, growing a beard and raising funds to beat bowel cancer

4th

National Cookie Day

A day celebrating all types of cookies

5th

International Volunteers Day

A day for volunteer organizations and individual volunteers to make their contributions visible at all levels

6th

St. Nicholas Day

A Christian festival with particular regard to celebrating St Nicholas and his reputation as a bringer of gifts

10th

Humans Rights Day

A day to raise awareness of human rights throughout the world

18th

Hanukkah

A Jewish holiday paying tribute to the rededication of the Second Temple in Jerusalem at the time of the Maccabean Revolt against the Seleucid Empire

21st

First Day of Winter

The day with the fewest hours of sunlight during the whole year

24th

Chrismtas Eve

The entire day preceding Christmas Day

25th

Christmas Day

An annual festival observed by Christians to commemorate the birth of Jesus Christ

26th

Boxing Day

The day after Christmas day often referred to as the second day of Christmas

31s

New Year's Eve

The last day of the year with celebrations leading to midnight to usher in the new year

How To Use National Days In Marketing Video

See how use national days in your 2022 marketing calendar.

This short video will explain to you about national days and how you can relate them to your salon business.

Citations

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
https://books.google.com/books?hl

A marketing communications approach for the digital era: Managerial guidelines for social media integration
https://www.sciencedirect.com/science/article/pii/S0007681315000634

Social media marketing
https://books.google.com/books

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