How to Create Nail Salon Mission Statement in 2023 | Examples

A nail salon mission statement is a vital part of your business strategy. It shows new and existing clients, staff, and business partners what your nail salon is all about and what your values are.

What You Will Learn

This article will show you how to write a clear, memorable, and appealing nail salon mission statement, as well as give you some inspiring examples.

Jump to The Section You Like

  1. What Is a Nail Salon Mission Statement?
  2. Why Is Nail Salon Mission Statement Important?
  3. How to Write a Nail Salon Mission Statement?
  4. Nail Salon Mission Statement Samples
  5. Conclusion

What Is a Nail Salon Mission Statement?


A nail salon mission statement is a brief, action-based summary of your business goals and objectives, core values, and how they will benefit your clients. It should reflect your nail salon's character, leave a lasting impression of your nail salon brand, and emphasize your unique points over the competitive nail salons. It is an essential part of a nail salon's business plan and a guiding star for every critical decision in your business.

Why Is Nail Salon Mission Statement Important?


Your nail salon mission statement effectively communicates your vision and ideas to anyone involved in your business, from investors to clients.

The Main Benefits of a Good Nail Salon Mission Statement Are:

  1. Helps to clarify your objectives

    Starting a nail salon is overwhelming and stressful. In all the different work you have to do, it is easy to lose your objectives and forget why. Defining a nail salon mission statement will help you stay on track and help you keep your long-term nail salon marketing plan cohesive.

  2. Helps to share the work

    If your nail technicians know the endgame, they can help you much better with different tasks and organize the work to benefit the business.

  3. Motivates your team

    Having shared goals and values is essential for productive teamwork and a healthy work environment. Sharing your vision will motivate your staff to work towards the nail salon's success as their family business.

  4. Brings in clients

    These days customers are not just looking for a salon. They want to be a part of something that makes the world better, even if just a little bit. Seeing that you stand up for the things they value may tip the scales in your favor.

  5. Attracts investors and staff

    None of them wants to be a part of yet another nail salon. Your mission statement will tell them why they should choose your business over many other nail salons out there.

Nail salon mission statement example
Nail Salon Mission Statement Example

How to Write a Nail Salon Mission Statement?


An ideal mission statement should range from two to four phrases and not exceed 100 words. Ultimately, the mission statement for your nail salon should be just the right length to get your point across, demonstrate your proposition to clients (superior customer service), and how you inspire your nail technicians to accomplish your business objectives.

Key Elements of a Nail Salon Mission Statement

Focus your statement on these four elements:

  1. Value. What value does your nail salon create for your clients and your staff?
  2. Inspiration. Why should people want to come to your nail salon?
  3. Plausibility. Make it sound reasonable.
  4. Specificity. Tie it back to your nail salon.

Tips for Creating a Good Nail Salon Mission Statement

  1. Define your business purpose. ?Why did you open your nail salon? Why is it your passion
  2. Explain what and how your nail salon aligns with your values and priorities.
  3. Consider your target clients. Why should they choose your nail salon? What are they looking for in a nail salon? Where do they live? What do they do?
  4. Reflect on your nail salon brand. What kind of customer experience do you offer?
  5. What makes your nail salon unique? How do you stand out from other nail salons? What are your competitive advantages?
  6. Consider your staff. Make sure the statement conveys your company's culture. It's relatable, motivates, and inspires your current and future staff.
  7. Make it concise. You want your mission statement to be easy to read, convey a clear message, and be memorable. Remember that your clients and staff should easily understand your vision for the nail salon.

Common Nail Salon Mission Statement Mistakes

  1. Uninspiring. Don't make it a fact sheet of just what your nail salon does.
  2. Lacking personality and fun. Reflect the culture that makes your nail salon unique.
  3. Full of buzzwords and jargon. Focus on clear, simple language that communicates your nail salon's purpose directly.

Once you've written down your nail salon mission statement, check for wordiness and remove anything that could be classed as hype or a buzzword. Fakeness is easily spotted in writing and would not be suitable for your brand in the long run.

Everything you have written applies explicitly to your nail salon and not the industry or simply any other nail salon. Mission statements of the businesses you look up to can be a great inspiration but refrain from copying them, be unique.

This is about your way and what makes you different from competitors.

Nail salon mission statement example
Nail Salon Mission Statement Example

Nail Salon Mission Statement Samples


So, what is a good mission statement for a nail salon? We have searched for some of the best mission statements for you to get inspired. Take a look and see if they can help you develop your own mission statement tailor-fitted for your nail salon business.

Polished Nail Salon

Polished Nail Salon strives to achieve the highest standard in Pedicures, Manicures, Artificial Nails, Nail Art & Design, Waxing and Facials with quality products, sanitation, and exemplary customer service. At Polished Nail Salon, sanitation is of upmost importance along with client care.

Salon Refine

Our Mission Statement is designed to support our overarching goal of providing a world-class salon experience accessible to anyone. Whether you’re a highly-driven professional, a super-mom, an academic all-star, a struggling artist, a sassy grandma who wouldn’t dare look her age, a high-school prom queen (or class president)- Salon Refine is right for you. Its a place where you can look and feel great, and receive styles and services customized specifically for you and your lifestyle. Our core values make us who we are. We believe in treating every person with the utmost care and respect. We believe our clients deserve the highest level of service we can provide and that we have a tremendous level of responsibility for the proper servicing and satisfaction of each client. We also believe that we have the ability to help our clients look and feel their very best (a treat everyone deserves).

Be Pure

Our mission and purpose provides you distinction and eminence through the use of high-quality, non-toxic, natural and organic products & services. We have a heightened awareness of the daily choices that impact our environment, our health and our well-being. This awareness inspires us to manufacture and accomplish this change for you as best we can.

CACHET Nail Boutique

CACHET Nail Boutique is dedicated to providing the ultimate nail and beauty experience, delivered in an upscale and comfortable environment. We are focused on providing impeccable, uncompromising customer service for our clients. We are passionate about our artistry and innovations in style and beauty. Most importantly, we are committed to the health and well-being of our clients and team members.

Tiare Nail Spa

Our mission at Tiare Nail Spa is to redefine the nail spa industry delivering a level of service that is unmatched anywhere within our community. We aim to build an environment embodied with innovation, professionalism, and above all total sanitation.



Writing a nail salon mission statement is just as hard as applicable. Without it, your communication with partners and staff members may always miss a necessary foundation for understanding each other. You may get lost in the hassle of administrative work or fail to get your message through to the clients.

We hope this brief guide will help you, and you'll find some inspiration in the nail salon mission examples we gathered in this post.


Mission Statement Theory And Practice: A Content Analysis And New Direction.

How companies define their mission

Mission and business philosophy

Rating: 0 of 5 - 0 votes