How To Write A Business Plan For Massage Therapy In 2023?

Whether you want to expand or start massage therapy pratice, a detailed massage therapy business plan is essential. Before you own massage therapy business you should be aware of it’s revenue and costs.

What You Will Learn

We'll go through what you need to do to create a business plan, useful tips and a free massage business plan template.

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  1. What is a Massage Therapy Business Plan?
  2. Why Does Your Massage Therapy Need a Business Plan?
  3. How To Write A Massage Therapy Business Plan
  4. Key Elements of a Good Massage Therapy Business Plan
  5. Massage Therapy Business Plan Sample Free
  6. Conclusion

What is a Massage Therapy Business Plan?


A business plan is a document that describes the financial, administrative and marketing aspects of running a massage therapy businesses. It includes things like financing and start-up costs, market research and competitive strategies to grow your business.

In addition to a description of your business and a clear plan of how you will market and develop your products and services, and a description of your target market, you will also want to include a summary of the plan itself (more on this later).

You should also include a plan for supporting your technicians and massage therapists, including massage therapists needs and any training or support they will receive.

Market research is essential whether you are developing a business plan for medical massage therapy or setting up a luxury massage therapy. In addition to the mission and vision, the business plan should include clear business objectives, a sample budget and information on current trends in the industry.

You can review the plan regularly, make changes as necessary and use it as a guide to help you manage your massage therapy, make informed business decisions and ensure you achieve your success goals.

Your management team can use the plan to help you forecast future sales and profitability, adjust massage therapistsing or advertising strategies, and review financial projections at a glance.

Why Does Your Massage Therapy Need a Business Plan?


Let's face it, every owner or manager needs a business plan - and it's not just limited to the massage therapy industry.

This plan is a living, breathing document that will help you make financial projections and decisions that will affect your customers and massage therapists - it's as important as your massage therapy's techniques.

Whether you need help raising loans, attracting investors, deciding which massage therapy services or products to promote, or even how to reach out to a new potential clientele, a solid financial plan and strategic vision will make everything much easier.

A sound business plan is not only the key to ensuring success to, it is also a blueprint for the future of your massage therapy. A vision and mission statement can help you brainstorm and hold team meetings, and can even form the basis for designing your massage therapy's rewards structure and loyalty program.

It's a way to make sure you stay on top of your game and meet the changing needs of your customers.

How To Write A Massage Therapy Business Plan


If you're wondering how to write a business plan for your massage therapy, you're not alone - these documents are actually as unique as the massage therapy's owners, customers and massage therapists. Much depends on the size and location of your business, but there are some common elements.

They always include an executive summary (overview), outlining the target market and services. They also include information such as projected sales and break-even points (sales and marketing plan), expected massage therapy fees and an overall financial plan.

For new massage therapy, all start-up costs should be included and an explanation of how financing will be obtained. If you are operating an existing luxury massage therapy, the contents of the business plan should include some financial highlights, such as whether you are achieving your goals and what your future objectives are.

Let's now look at all this in more detail.

How Do You Start a Massage Therapy Business Plan?

Whether you're dealing with potential investors or just planning your next round of equipment purchases and technician training, your massage therapy business plan will be useful.

It will give you a clear picture of your business finances and structure, keep you focused on your long-term goals and allow you to keep your mission in mind when considering decisions.

Gather Information

Research other massage therapy and businesses in the area, research the services you need to offer e.g. hot stone massage, deep tissue massage or other therapeutic massage , and decide on a target market (or how you can expand into new markets).

Know Your Limits

Sit down and make a list of issues that could affect your business in terms of cash flow, start-up costs, or time and training. Make sure you include them in your budget and financial plan.

Set Clear, Measurable Goals

Start by analysing the market to find out what the break-even point is for each service, and set targets based on these profits and costs.

Expert tip: massage therapy software can help you track your team's performance, offer online booking with digital SOAP forms and more.

Find Your Niche

What makes your massage therapy stand out, especially among all the other businesses? If you can offer unique selling points that appeal to specific customers (such as traditional swedish massage, sports massage), create a marketing plan to reach those customers.

Save Time With Free Templates

There are many examples of massage therapy business plans and free templates available online, and there are advantages to using them. Simply adapting existing business plan templates rather than creating a completely new business plan from scratch can save a lot of time (and stress).

Consult an Expert

This applies to the business plan of a large massage therapy business as well as a sing massage therapist. The more professional everything looks, the better.

Hiring a consultant to review the draft plan, the financial aspects and even help with the concept and marketing plan can go a long way, especially if you plan to use it to raise finance and attract potential investors.

Key Elements of a Good Massage Therapy Business Plan


Home Page

This is where you make your first impression to potential investors and others who will help manage or run the massage therapy. Make sure it includes your massage therapy business name, logo and contact details.


Every business plan should be organized, and a table of contents helps. Clearly divide everything into sections to make it easier to find information.

Executive Summary

First impressions are crucial, especially if you are trying to get funding. A clear and concise summary is very useful. Remember to include.

Massage Therapy Mission Statement

This should set out your business objectives and plans to achieve them. Stating where you want your massage therapy to be in the future, even years from now.

Business Concept

Outline your massage therapy concept - for example, medical massage therapy focusing on specialized and licensed massage therapist experience. Briefly describe what you are planning.

Key success factors (what do you need to make your massage therapy work?).

Business Description

  • Briefly describes your business and services. Be sure to include details of your location
  • The massages you currently offer (and any new massages you would like to offer your clients).
  • Staffing information (e.g. number of technicians and support massage therapists).
  • A breakdown of your market research and competitors (including how you differ from these massage therapy or companies).

Target Customer

Explain who your target customers are and why. Take into account.

  • Which demographic groups does each service appeal to?
  • Do these people live, study or work nearby?
  • Why you have chosen them (massage businesses often base future decisions such as massage therapist training, product sales, equipment and décor on their clientele).
  • What the average customer wants/needs (and how you can help them).
  • How are you different from other massage therapists in the area?

When developing your plan, consider a SWOT analysis (strengths, weaknesses, opportunities and threats) to better understand all of this.

Competitive Analysis

Know the market you plan to enter and how you can succeed in it.

  • Who are your competitors?
  • Where are their massage therapy located? Are they nearby?
  • What facilities do you have in common?
  • How do you differ from each other?
  • How do your costs and prices compare?
  • Do you compete for the same clientele?
  • How do you attract new customers and keep them coming back?

Management Plan

A business plan for a massage therapy explains exactly how everything works, including:

  • The management structure (this may be simpler if it is a small massage therapy, or more complex if it is a large chain with several locations).
  • Massage Therapy Business strategy (including key objectives, targets to be achieved and projections of future success and how you will achieve them).
  • Massage therapists needs (how many people you need and what their roles are).

Products and Services

This information will help potential investors understand your massage therapy's sales and revenues, as well as projected costs and profit margins. Be sure to include the following information.

  • Massage therapy services offered e.g. relaxation massage, hot stone massage, sports massage etc.
  • Any products you use for clients during the treatment
  • Your retail products all the services you offer

It is a good idea to break down the prices of each product listed here, along with their costs and profit margins (if you are an existing massage therapy, you can also include information on customer demand for each product).

Marketing Plan

How do you plan to reach new customers and expand your customer base? What is your advertising plan with costs? This may be a rough outline, but make sure you have done your background research and have a solid plan.

  • Your massage therapy marketing plan (how you plan to reach new customers).
  • Any sales and promotional plans (how you plan to drive sales and retain and reward customers).
  • Your advertising strategy (this can include low-cost and free methods, such as newsletters or social media, as well as paid advertising for your massage therapy).
  • Defining the brand and its image (and reputation if it is an existing massage therapy or chain).

Sales Plan

This applies to the massages you offer and the products you sell, including.

  • How you intend to introduce and market these products
  • Why these services/products will benefit and attract customers.
  • Sales targets and target values
  • Your expected income from massage therapy services and retail sales
  • Cost estimates and financial plans for massage therapists training or equipment purchases

Financial Plan

This explains the initial costs of your massage therapy and plans for turning a profit as soon as possible or the costs and financing of any expansion/improvements and projected profits. Be sure to include:

  • Financial statements (in particular the profit and loss account).
  • Assumptions (projected costs and resources needed to cover them).
  • Projected profits and losses and profitability margins.
  • The massage therapy's balance sheet (also known as the "book value", which reflects the true value of the current business).
  • A breakdown of all liabilities, including loans and debts.

This information should be reviewed by an expert before the final plan is drawn up. He or she can check for any discrepancies and give useful advice.

Do not miss our post on massage franchise.

Operational Plan

This plan describes how your massage therapy will operate and includes.

  • The head office (if you have several massage therapy, where the head office is located).
  • A breakdown of the management structure

Additional Information

Please include here any additional information that you think is important to potential investors or management. For example.

  • Other documents
  • Policies and statements

If you need to refer to them in the main body of the plan, you can attach these documents as annexes at the end of the plan.

Massage Therapy Business Plan Sample Free


We know that developing a business plan for your massage therapy can take a lot of time, and hiring an expert to write the entire plan can be expensive. We have tried to help you by creating a free massage therapy example.

Your massage therapy free template will look like this.

Massage therapy business plan sample
Free Massage Therapy Business Plan Sample



Creating a business plan for your massage therapy doesn't have to be stressful. With proper planning, it can be a rewarding process that helps you set new goals and decide on the best strategy to achieve them.


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