Getting to grips with hair salon keywords for both search engine optimization (SEO) and cost-effective search engine advertising is not usually the key skill of a salon owner or manager…
but we will break down the mystical world of keyword rankings for you today.
Within this blog post your we will explain the following:
- Best hair salon keywords
- How to set up Google Adwords ‘Location Targeting’
- How to set up landing page for service to get better search enginge optimisation and new customers
- Why is making sure your website is mobile optimised is the next most important to your targeted search terms
What are keywords (also called “search terms”)?
Keywords are those things that potential (and existing) customers type into Google or Bing when searching for a new hair or beauty salon, barbershop or spa.
This is called hyperlocal marketing, as you should have your business focus on local search terms.
If you don’t show up (ie have top ranking) on these keywords…
You are losing out on a huge amount of FREE new customers.
That’s right; in the USA, over 1 Million people are searching for a hair salon every month!
Even if you are in the UK or Australia or any other country for that matter there is still a hugely relative amount of people searching for a new salon every month.
Lets look at some specific estimated search volumes in some major cities (estimate made during May 2016):
London, United Kingdom: 9,000 people search every month
New York City, USA: 10,000 people search every month
Sydney, Australia: 7,000 people search every month
As you can see from the numbers above, you need to make sure your website is optimized for the right salon keywords….
Get it right and you will win against your competitors
But you ask…..
What are the keywords which drive such search engine traffic?
We need to cover off some very important aspects of how Google (especially) display search on there website.
Google Adwords, these are sponsored (paid) adverts, and have the word ‘Ad’ (or something similar in your language) displayed next to them. You would have seen the ads on Google to the right of the natural search listing but Google has now removed these and only show the ads at the top and the bottom of the page.
This is what is called the ‘3 Pack’ in search engine optimisation experts terminology and is a Yelp free zone where your only other competitors are other salons – This is the most important for any salon to be displayed in the top 3
Natural search, this is where you can optimise your website to appear nearer the top. There are some issues though, in many countries, you are fighting against Yelp, Timeout and hair and beauty marketplaces such as Treatwell (in Europe) or Beauty Booked or Styleseat (in the US)
Well before that I need to explain something…
We need to break the keywords down into groups
Firstly we will split this blog post on search terms into US English & British English
‘Why is that”? You are asking…
Well, people use different keywords when searching for a hairdresser in different English speaking countries.
We will then break it down to the top keywords for natural search engine optimization
Last but not least we will look at keywords ideal for pay per click advertising, for Google Adwords and Bing Ads.
This will ensure you get as much traffic from search engines as your skills and budget allow
So which countries use the same search terms?
US English, which covers;
British English covers;
What are best keywords for hair salons?
Let us look at the US Group first
(if you are only interested in the British English – click here and you will jump to the section)
Firstly the best search keyword terms you need to focus on for the biggest search engine traffic are:
- City Level – Hair salon NYC (& New York City)
- Borough Level – Hair salon Manhattan
- District Top Level – Hair salon Midtown or Hair Salon Midtown NYC
- District Drilldown Level – Hair salon Midtown east or Hair salon Midtown east NYC
- Zipcode + city – hair salon 10001
- Zipcode – hair salon 10001
There are two other opportunities to drive traffic:
Best and Top
For example you can have
City Level – Best + Hair salon NYC (& New York City)
City Level – Top + Hair salon NYC (& New York City)
If your salon is focused on a certain ethnicity you can also try (using New York City as our example again)
Japanese hair salon NYC
Dominican hair salon NYC
Asian hair salon NYC
African American hair salon NYC
So let us look at the British English version of the salon keywords list
The main one in British English is that people are looking for a hairdresser more than a hair salon.
- City level – Hairdresser London
- Area level – Hairdresser East London
- District level – Hairdresser Shoreditch
- Postcode + city – Hairdresser E1
- Postcode – Hairdresser EC1
Like the US examples, your hair salon could specifically target a specific ethnicity
Asian hairdresser London
Afro-Carribean hairdresser London
If we now look at paid keywords through Google Adwords or Bing Ads, then we can start to use location targeting within the adverts.
Firstly, to ensure maximum effectiveness of your https://www.degruyter.com/document