How to Create Barber Shop Mission Statement in 2023| Examples

A barber shop mission statement is a vital part of your barber shop business plan. It tells your new and existing clients, team, and business partners what your barber shop is all about and what your values are.

What You Will Learn

This article will show you how to write a transparent, memorable, and appealing barber shop mission statement and give you some inspiring samples.

Jump to The Section You Like

  1. What Is a Barber Shop Mission Statement?
  2. Why Is Barber Shop Mission Statement Important?
  3. How to Write a Barber Shop Mission Statement?
  4. Barber Shop Mission Statement Samples
  5. Conclusion

What Is a Barber Shop Mission Statement?


A barber shop mission statement is a brief, action-based summary of your business goals and objectives, core values, and how they will benefit your clients. It should reflect your barber shop's character, leave a lasting impression of your barber shop brand, and emphasize your unique points over the competitive barber shops. It is an essential part of a barber shop's business plan and a guiding star for every vital decision in your business.

We recommend you to check out our post How To Manage a Barber Shop.

Why Is Barber Shop Mission Statement Important?


Your barber shop mission statement effectively communicates your vision and ideas to anyone involved in your business, from investors to clients.

The Main Benefits of a Good Barber Shop Mission Statement Are:

  1. Helps to clarify your objectives

    Starting a barber shop is overwhelming and stressful. It is easy to lose your objectives and forget why in all the different work you have to do. Defining a barber shop mission statement will help you stay on track and help you keep your long-term barber shop marketing plan cohesive.

  2. Helps to share the work

    If your barbers know the endgame, they can help you much better with different tasks and organize the work to benefit the business.

  3. Motivates your staff

    Having shared goals and values is essential for effective teamwork and a healthy work environment. Sharing your vision will motivate your team to work towards the barber shop's success as their family business.

  4. Brings in clients

    These days consumers are not just looking for a barber shop. They want to be a part of something that makes the world better, even if just a little bit. Seeing that you stand up for the things they value may tip the scales in your favor.

  5. Attracts investors and staff

    None of them desires to be a part of yet another barber shop. Your mission statement will tell them why they should choose your business over many other barber shops out there.

Barber shop mission statement example
Barber Shop Mission Statement Example

How to Write a Barber Shop Mission Statement?


A perfect mission statement should range from two to four phrases and not exceed 100 words. Finally, the mission statement for your barber shop should be just the right length to get your point across, illustrate your proposition to clients (superior customer service), and how you inspire your barber to accomplish your business objectives.

Key Elements of a Barber Shop Mission Statement

Concentrate your statement on these four elements:

  1. Value. What value does your barber shop create for your clients and your staff?

  2. Inspiration. Why should people want to come to your barber shop?

  3. Plausibility. Make it sound reasonable.

  4. Specificity. Tie it back to your barber shop.

Tips for Making a Good Barber Shop Mission Statement

  1. Define your business goal. Why did you open your barber shop? Why is it your passion?
  2. Explain what and how your barber shop aligns with your values and prerogatives.
  3. Consider your target clients. Why should they choose your barber shop? What are they looking for in a barber shop? Where do they live? What do they do?
  4. Reflect on your barber shop brand. What kind of customer experience do you offer?
  5. What makes your barber shop unique? How do you stand out from other barber shops? What are your competitive advantages?
  6. Consider your staff. Make sure the statement conveys your company's culture. It's relatable, motivates, and inspires your current and future team.
  7. Make it concise. You want your mission statement to be easy to read, convey a clear message, and be unique. Remember that your clients and barbers should easily understand your vision for the barber shop.

Common Barber Shop Mission Statement Mistakes

  1. Uninspiring. Don't make it a fact sheet of just what your barber shop does.
  2. Lacking personality and joy. Reflect the culture that makes your barber shop unique.
  3. Full of buzzwords and jargon. Focus on clear, simple language that directly communicates your barber shop's purpose.

Once you've written down your barber shop mission statement, review for wordiness and remove anything that could be tagged as hype or a buzzword. Fakeness is easily spotted in writing and would not be appropriate for your brand in the long run.

Everything you have written applies explicitly to your barber shop and not the industry or simply any different barber shop. Mission statements of the businesses you look up to can be a great inspiration but withhold from just copying them, be unique.

This is about your way and what makes you different from the competition.

barber shop mission statement example
Barber Shop Mission Statement Example

To learn more, please check out our post on Opening A Barber Shop.

Barber Shop Mission Statement Samples


So, what is a good mission statement for a barber shop? We have looked for some of the best mission statements for you to get inspired. Take a look and see if they can help you create your mission statement tailor-fitted for your barber shop.

The Barber Truck

We’re changing the haircut game. A thoughtfully-designed mobile barbershop & salon for all humans to enjoy. Designed to fit today’s on-demand lifestyle, we offer you a remarkably easy way to experience a haircut by some of LA’s best barbers and stylists.

Imperial Barber Shop

To reclaim the barber shop traditional place in today's fast pace life style through the pursuit of excellence in barbering skills and customer service.

Bombshell Barber and Beauty

Our passion is helping clients find their personal style and perfectly tailoring our standard of service to their needs and vision. From our professionally-trained processes to our reliable client care, we’re here to make all of our clients feel and look their best.



Writing a barber shop mission statement is just as challenging as applicable. Without it, your contact with partners and team members may always miss a necessary foundation for understanding each other. You may get lost in the hassle of administrative work or fail to get your message through to the clients.

We hope this brief guide will help you, and you'll find some inspiration in the barber shop mission examples in this post.


Mission Statement Theory And Practice: A Content Analysis And New Direction.

How companies define their mission

Mission and business philosophy

Rating: 4 of 5 - 2 votes