Opening or rebranding a salon and wondering what is a good name for a salon?
It’s not that easy to come up with the right name for a salon that will instantly communicate your business values, represent your salon brand and also be memorable.
Do not rush it, take your time, and choose a salon name you are fully comfortable with as you will be using it for a long time.
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Why Is Salon Name Important?
Your new salon business name will play a huge role in creating your brand and will become an essential element of your marketing strategy: form the logo on your door to your social media advertising campaigns. Your salon name can help you stand out from the competition and therefore increase your salon clientele.
What Is a Good Salon Name?
Your salon name should, first of all, give the right impression, for instance, whether it’s a high-end salon or express cut & go kind of place.
When naming a salon you should consider your market and know your future clientele: demographics, neighborhood etc. A good salon name allows your clients to clearly understand the services you are offering and be relatable for them.
When in doubt: simple, catchy, and direct is the way to go. Don’t overkill it as it will bring you the opposite effect. Good salon names require little explanation and are easy to remember.
Your salon name will be all over your website, social media, marketing materials and of course all your salon, therefore make it visual.
If you are planning to specialize in particular hair services, e.g. hair extensions, pick a name that indicates that specialty.
Clever salon names can help you create a cool business vibe and be more memorable. However, do not take it too far, and make your new clients cringe.
A short salon name is always the right choice, it’s easy to read, does not take too much space on your front door and can be easily incorporated into your salon logo.
Check out our post on salon names and get over 500 examples of salon names for your inspiration.
Deciding on a salon name should take time and effort. Don’t just go with the idea you like, take your time to reflect on it and play with at least a couple of names. Do your market research, check out Facebook, Google, Instagram, as you do not want to be using a similar name as 5 other salons near you.
So again, what is a good salon name? The one that makes you proud as it will become synonymous with your salon brand. Make sure you check the responses of your friends, staff, family to your salon name ideas. Test your logo options too.
A good salon name could signal a successful business, so make sure you choose wisely.
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